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I dunno. If I believe the prices I see on the auction site, a Bored Ape costs more than most cars.
How would they force me to send the NFT with the car?
I guess I’ll sell the NFT and keep the car as a cheap alternative to making car payments.
> Among other things, the NFT will be able to store maintenance records and ownership information that can be used by future owners or dealers when dealing with a pre-owned Tonale

The current mania to rush half baked ideas to market is exactly what happened in the last crypto bull market except now the buzzword is NFT instead of Blockchain

I don't actually think this is that bad of an idea. The issue with NFTs so far is that the content they represent is almost wholly useless: would you prefer an intangible ape, or a randomized pixelated nerd? By attaching them to tangible objects, they at least do something. You could make an Alfa Romeo Yacht Club that forces you to sign in with your wallet, and then parses all the info from your vehicle into the system to let you compare stats, share data with others, hell, even set up a leaderboard for furthest driven, etc.

There's still technical problems to be solved here (what kind of blockchain are they using? what kind of data is recorded? what kind of data is visible to others?), but I think this is a step in the right direction that's bound to be torn to shreds by people who want to dunk on BAYC and it's equally useless kin. Time will tell if others catch on, I suppose.

"...most beautiful.... wheels inspired by analog telephone dial..."

I suggest: "mental".

The idea of a publicly accessible area for a car's maintenance records is a pretty good idea. But you don't need an NFT or the blockchain to do it.

The VinWiki app does part of this already for collector cars, think Ferrari's or Lamborghini's.

In fact you can't do it with a Blockchain, there's too much data to store. You can only point to a third party hosted record of the data. The Blockchain only makes it more expensive.
I guess I'm still out of the loop, because I don't really see what benefit there would be to minting an NFT for each car. You still need a site somewhere to host the data that the NFT points to. Then what is the NFT doing that the hosting site wouldn't already be doing?

I'd thought maybe it is some form of non-repudiation, but there are already far easier cryptographic methods for that.