Ask HN: Small product, single founder success stories?

327 points by thunga ↗ HN
I have read some small product, single founder success stories on HN over the last few years. Can you share some stories/links even though it has been shared before on an unrelated thread?

On HN, patio11, edw519, peldi & jacques have all shared success stories before. I am interested to know more.

EDIT : By success, I mean happiness in life & financial independence to do interesting things in life.

154 comments

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There are very many such stories, but most of the people are not very fond of writing (the examples above are people with a lot of written output).

If you get to know some of the people personally you will find a lot of successes.

I am a single founder and running Indefero http://www.indefero.net (code hosting, project managemnt) I consider it a success. Maybe not a million user success, but at my level a success as together with my consulting business, I pay myself a good salary since 2008 and enjoy what I am doing.

The real question is: what would be a success for you? If you want to do something, when would be the point where you could say: Success! If you can really answer this question, the path to reach this point is not that complicated, but the question is hard to answer and you will change your mind quite often (at least, this was/is my case).

My friend Angie created some great products and new life for herself when she started http://www.byrdandbelle.com after being laid off in the last economic bump. I agree with Loic - what is your definition of "success" though? Angie and I disscussed that exact topic over lunch this week.
I am the single founder of Electric Function, Inc. (http://www.electricfunction.com). We have a few software products: Hero (http://www.heroframework.com - an open source PHP CMS and web app framework built on CodeIgniter), OpenGateway (PHP billing engine for many gateways), Membrr (subscription billing plugin for ExpressionEngine), and EE Donations (donation plugin for ExpressionEngine).

I wrote the code, designed the websites, wrote the documentation, and once supported all of the products myself. Some took weeks, others took years (Hero, formerly Caribou CMS), but I'm very happy with where they are at now. We have our niche - e-commerce and recurring billing for small business - and it's been growing well.

I humbly consider it a success because, at 23 years old, I've been able to delegate the everyday stuff to a hired developer/support tech, take a nice salary, and do my PhD in Cognitive Psychology!

Good to hear a new name in the CI CMS list, will try it. It's a good thing that after all these works you continued your study too.
@brockf - I'm putting together a list of Startup Success stories, and your story sounds like one people might be interested in. Would you be willing to write a quick summary of your experiences? You can reply here or email me at bryan.parker24@gmail.com.
I'm a solo founder and have been working on Sifter (http://sifterapp.com) for going on 4 years now. It's been live for about 3 of those years, and I've been full-time for a little over a year. My salary is about 80% of what I was making working full-time elsewhere, maybe a little lower when you factor in health insurance, but the work is exponentially more fulfilling. I do my best to share my thoughts on the ups and downs on my blog. (http://garrettdimon.com)

I technically have what some people might consider a co-founder, but he's more of an investor/advisor as I've been the only person that's involved day-to-day.

I also created a presentation recently that summarized what the experience has been like and what we've done right or wrong for our situation. (http://bootstrapping.sifterapp.com)

Finally, I'd also recommend Maciej Ceglowski of Pinboard as a good source. He discusses a little bit of his experience on the Pinboard blog. (http://blog.pinboard.in/)

Really enjoyed the bootstrapping deck, Garrett. Thanks for that. Would love to hear about your dev and technology stack evolution.
I'm the single founder of Bignoggins Productions. I do sports apps for mobile devices. My apps have been pretty successful, reaching as high as #32 overall paid on iPhone and #60 overall paid on iPad. Been full time for about 9 months now. Made 75K last year, and on track for 250K+ this year. Almost all profit as my overhead is insanely low. Currently traveling the world with my wife while working on apps (our travel blog is http://www.shenventure.com). In fact, I'm writing this from an airbnb in Venice right now and headed to Milan tommorrow.
You're living the dream man. Awesome.
Only thing not in the equation is children.
well, i'm goingt to travel southamerica (i'm from europe) with girlfriend, kid, mac (and a thrieving consulting business) for 8 months - starting in two months. so it's possible, i's just that you have to be extra tough (this and no drinking, as your child wakes up too soon)
Was that a misspelled ,r, or ,e,? :-)
Not everyone wants children, and for those who do, traveling the world might be a better learning experience than sitting in a classroom. If homeschooling is an option at home, I don't see why it couldn't be an option abroad. I would love for my kids (when I have them) to be able to learn about England while living there, or learn about art while visiting museums across Europe.
Don't let that be an excuse (I'm trying not to :-) ). There are plenty of travel bloggers out there with kids. They've all found ways to make it work.

http://unstoppablefamily.com/ is one example

This is true -- on the other hand, some jobs simply require more dedicated time in front of a computer screen than blogging does.

Bloggers can do a lot with a little notebook -- even if a child is drawing on the right side of the page while the blogger writes on the left side -- in ways that aren't possible for someone doing software development, for example (my world).

Coding while interacting with a baby/toddler/child doesn't generally work well. We've navigated our way through to agreement on what my daughter can do safely while Daddy is working (and sometimes I take breaks from coding so she can do a bit of typing as well... she loves doing whatever I'm doing, of course). But I still do quite a lot of my work while she's asleep, or while my wife has her and I can disappear for a bit.

Trying to get serious work done in any kind of large blocks is significantly harder than before; possible, but harder. I'm still glad we have her -- it's well worth the trade-offs, for me, but the fact that it's possible doesn't mean it's not hard.

Traveling with babies isn't as hard as it seems.

My wife and now-two-year-old and I mostly live in the French countryside now, but travel together frequently to Malaysia, the US, UK, and around Europe (for various reasons, sometimes work, sometimes family, sometimes fun... though alas that's less often than we'd like).

We got the baby a passport before she could even sit up (the photo was tricky), and as long as we just plan a little better than we would with just adults, it's not hard.

A few things helped an awful lot, for anyone considering this.

Nurse instead of using formula/bottles/sterilizers/warming up/etc..

Buy a good carrying sling and learn to tie it; strollers are a PITA in so many places and ways.

Put time into associating peeing/etc. with a noise or word. Long before a baby is potty-trained, you can still save tons of diapers by holding them over toilets frequently and letting them go.

Let the baby sleep in your bed. It's hard for little ones to adjust to different sleeping environments -- in our case, changing to a new bed half-way around the world still looks almost the same, because her parents are still there just like always.

YMMV (all kids are different, I imagine; I've only parented one so far!) but this has worked great for us, and our daughter enjoys the new places and people. And she can already swear in at least 4 different languages....

I was just going to write that when I read your comment... :D I guess we all look to do that. To create value while living your life.
that's the life i want to live. just make sure not to forget paying your taxes
Pretty interesting story. Have you considered writing a blog post to document your story? That would be a nice read.
+1 Always love to hear about (real) app success stories, and folks who have found a way to make it a sustainable business (and not just the one hit wonders of 3 years ago)
Would you elaborate on how you promote your app? Is it solely through word of mouth and the app store itself, or through blogs, paid search, etc?
Grew organically and was featured on some media outlets (PCMag, HuffPost, LifeHacker, etc) as a result.
Do you pay yahoo for access to their Fantasy/Sports API?
Yahoo Sports has a free API. They currently do not have a commercial license option. I use it myself and I hope other fantasy sites follow their lead.

Learn more here: http://developer.yahoo.com/fantasysports/

Thanks. I think they have some rate limits in place. How do you get around it if you have a lot of users?
I'm not sure there is a way around it. You can try asking in their forums, Sean is the go-to guy behind the API and is very helpful.
The API seems geared toward getting data for an existing Yahoo fantasy league/team/players, but can you get arbitrary sports game stats and player statuses out of it, or is it only useful if your application's users are Yahoo Fantasy Sports users?
It's only for Yahoo Fantasy Sports users. It does not have sports data in general. You'd have to find another stat provider like STATS Inc for something like that.
That is awesome. I'm hoping for a similar post in 6 months! Congrats on living the dream!
I'm a single founder (Haystack Software). I wrote/write Arq (online backup to S3). I consider it a success because it pays my bills. A huge side benefit is it gets me into conversations with folks who tell me their business pain. I'm working on products to solve those pains as well.

I was (and still am) hugely inspired by DHH's presentation at Startup School 08 http://www.youtube.com/watch?v=0CDXJ6bMkMY

Great product that keeps getting better and better. Glad to hear that it's supporting you properly.
Having those conversations with the folks with the business pains is golden.

I want to switch my current development job, among other things, because I don't get to interact with the customers having the business problems, and I want to solve them (not to mention it's where the money is, but I honestly like solving business problems too).

Being empowered to solve them should be gratifying too.

Thanks for sharing.

I 've been living off facebook apps since 2008. Upside: life free of commitments. Downside: Too much free time. Right now, i 'm doing a PhD course.
Interesting. Are you making money off your own facebook apps or by writing facebook apps for others?
Own. Given the speed with which you can test new ideas on the platform, i don't see why anyone would want to work on the cheap making apps for others.
What kind of apps? Games, mostly?
Games. Nothing else sells on facebook. Seriously, don't even try it :)
Also living off Facebook apps from 07. Biggest downside is having too much free time and working alone. Right now im studying for the MCAT
Would you mind giving some income information? Like a rough approximate or something? The viability of this strategy is something I'm very interested in.
It all depends on the number of users and the nature of your app. Typically 1-2% of users buy virtual goods, and eCPM from ads is pretty decent for US/Aus/EU/Ca audience. Aim for an addictive experience and the users will come.
I'd love to hear more about your apps if you're comfortable with sharing the information.

Background: I've been working for a couple of months on a Facebook Page app called FanBldr.com and I've found it fairly difficult to operate.. it's hard to get feedback from users, Facebook is always updating the platform, and I'm not even sure what percentage of my users will upgrade to paying once I drop the paywall bomb. I find traditional web app development easier to manage and operate in the long term.

I am on hold for G+ or the next social platform. Facebook has decided to screw developers after they signed the Zynga deal that guarantees for them 30% of zynga's revenue (I won't be surprised if at some point facebook buys Zynga and closes the platform)

OAuth is all I use, i keep facebook integration to the absolute minimum. Working as an external website means it's completely portable. Minor changes are needed to turn it to a G+ application.

i met the guy who wrote the AroundMe iphone app last week. Top 15 overall downloaded app and i think over 30M searches a month. Hes running it all on his own since 2008, just his wife doing support stuff. Very humble and cool guy aswell!
Was that on HackFWD build07 event in Berlin? He did a presentation there last Saturday.

I think he mentioned 30M installations. Also, 15% conversion rate from ad-supported free to ad-free premium version of the app. Also, Apple featured him in a TV commercial.

Also, very humble guy. People basically had to pull the conv. rate info and the fact that Apple featured his app out of him. Massive respect.

yep that was at the HackFWD event in Berlin ;) I think it was 30M installations and 35M searches per month, very impressive.
I started Blogthings.com (a personality quiz site) in 2004 by myself, and I've never had a job while working in it. It makes enough money for both my husband and I to live off of, and we split the work on it, which ends up just being a few hours a week (no more than 10). I spend my free time working on my programming / math and figuring out what's next.
I ran a similar quiz-site for a while before flipping it a couple of years ago. It had heavy integration with facebook, and well was rather spammy (I know I might go to hell).

I just visited your website, I was wondering whether you manually create all the quizzes, or whether you have started outsourcing it seeing that you have been at it since the beginning of time?

Also, I am assuming that all your revenue at this point is from the ads on the website?

Kudos to both of you!

Thanks! I write them all myself, but I use a lot self-written software at this point to streamline the writing process. And yes, 100% ad based. Adsense actually probably pays us the most we could get for our traffic with the least amount of intrusion.
wow that's great. An inspiring story. I am doing a similar casual location based quiz/queries site and soon a mobile app with findero.us and I am pretty excited about it. Whether it becomes a success story like yours or not, but I got to learn a lot out of it. I hope my passion pays off.
I'm a solo founder, spend most of my time running http://www.w3counter.com and http://www.w3roi.com. I also have a number of other sites I don't routinely talk about because they're competition-sensitive, and some past products that have been successful and sold, like "WP Review Site", a WordPress plugin that earned me over a quarter million in the year and a half I sold it. I started building webapps/services for a living in earnest in 2004 as a college freshman to pay my way through two degrees, finished that last year and bought myself a new car and a new house this year. It's going well, though the poor economy has hurt some of my customers and me by proxy.
WPReviewSite is responsible for about 1/2 my income in the first year I became a full-time affiliate. Thanks for making that :)
Really? That's great. A shame the new owner didn't maintain the affiliate program, he's throwing away money.
Yeah, but some people can just be dumb all they like. I used the software for my own sites for a while before making my own ruby/rack CMS but I wasn't an affiliate.

I ended up going that route to stop trying to frankenstein WordPress into doing things it wasn't meant to do. WPReviewSite did help me get started though :)

I don't know if apps count in your mind, but Matt Rix's huge success with Trainyard (http://struct.ca/2010/the-story-so-far/) and Andreas Illiger's mega-hit iPhone game Tiny Wings are both good examples of one person doing a soup-to-nuts app (graphics, audio, programming, marketing) and hitting the jackpot with it.
I'm a solo founder at Scribie.com. My first venture was a embedded startup which failed and we closed it down in 2008. I decided to go it solo and released a free Skype recording app called CallGraph. It was based on some of the work I had done in my failed startup. The idea was follow the Freemium model and make money off paid services. One of the services was audio transcription and that took off. In that process I discovered transcription was a big pain and decided to develop a system which takes out as much pain as possible out of it and works reliably. The result is Scribie.com.

I've been living off Scribie for the past two years and it's been fun. It pays my bills and I've learnt a hell lot--didn't know anything about web development when I started--and I consider it a success. There's a lot to do still and I hope I'll be able to grow it into a big business some day.

Very nice idea! I have one technical question - do you also use some speech-to-text software, or is it 100% human labor? I believe the utilization of such software (even if it gives crude results) can be of great use to a service like yours.
Right now it's all done manually. I experimented with CMU Sphinx II when I started but results were poor. The main problem was actually the recording quality, eg. background noises, people talking over each other etc. I plan to revisit it once again and try. Maybe things have improved.
half the price of SpeakerText and 3 times the speed? sounds awesome, I'll definitely be keeping this one in mind :)
I am a single founder, made around $10 million in pure profits in the last 8 years from relatively few internet projects/products. The interesting thing is i am not even a professional developer (but can write simple scripts and understand technology)
Could you provide more details on your projects?
I like my anonymity so cannot give more details, hope you understand :)
Those are impressive figures - can you share more?
I'm betting its a consultancy that fills up IT positions in big companies.....the hiring business is one of the easiest ways to make money!
Hmm, people downvote me because i don't want to share the details?
The whole point of this thread is to share the details. Coming in and saying "oh yeah, I also make a ton of money, but I can't tell you how" doesn't really do anything for the conversation. Even if it's minor details like the fantasy sports guy that uses the Yahoo API, that's contributing to the conversation.
Yeah, so in other words he's either in this discussion purely to brag, or he's lying. So in other words he contributes nothing at all to the discussion. Moving along..
Okay, Let me try to be a bit more specific :)

In the start it was mostly SEO mini sites then its more PPC arbitrage and then when search marketing got tough i started creating sites that depend on word of mouth/viral traffic. At my peak i was making $400k per month!

BTB, Most people with my kind of track record start to develop their personal brand and become a "Make money online Guru" and start sellimg systems and ebooks. But that life is not for me :)

Is mobile search a good platform to target now or would you stick to desktop pcs?
I don't have much experience with mobile, so i am not qualified to answer this
@freemarketteddy, mine is just a one man shop doing inhouse internet only projects not a consultancy.
I'm the sole founder, developer, marketer, and everything-else-guy for http://www.scribophile.com and http://writerfolio.com.

They've funded my travels across the world for the past few years. Right now I'm living in Germany with my German girlfriend whom I met in Australia.

Scribophile has since become one of the largest writers communities online, and we're about to have our 100,000th critique written (sometime in the next 5 days if usage numbers stay average). There's been over 35.2 million words of critique written on the site.

I'm not making a million bucks and companies aren't knocking down the door in a rush to buy me out, but so far I've managed to pay off my student loans, save a little cash, and not worry too much about where my next rent payment will come from.

As a coder who writes, seeing someone having success with building writer tools makes me happy, since that's the path I see myself going down at some point.
A budding journalist friend of mine has been looking for a place to put her writing portfolio and she hasn't been happy with blogging/squarespace/etc.. I just sent her writerfolio.com, I hope she likes it and signs up :)
Scribophile sounded interesting, but I left when I found out that I need an account to actually see anything. You even have a free user tier, so WTF?

You don't have to take my word for this either. Some basic (free) analytics can give you a ballpark estimate of how often this is happening. It's probably a non-negligible ratio of your incoming new viewers.

Turns out that most writers who post their work in public are horribly scared of it being stolen. There's also a myth about something called 'first publishing rights' that persists despite my best efforts to eradicate. Long story short, the site is completely hidden from the general public because the writers who use it prefer their work to be visible only to other members.

FWIW, it used to be visible to the public for a long time, and I would constantly get complaints from my members.

I continually forget that customer service is 80% dealing with crazy people.
Not mine, but a friend of mine, whom I share a similar passion for Photography besides technology, is very happy in life with decent income from his humble solution to backup Flickr Photos.

He lives here in Bangalore, India and his monthly income from the sales of his software is very very good. The software itself sells on its own, do not need much maintenance and it just works.

Bulkr - http://clipyourphotos.com/bulkr/

Disclaimer: I'm helping him spread more awareness about his awesome software and if you ever felt the need to buy, it sells for 50% through my website.

I run a tutoring service http://graduatetutor.com/ and am loving it. It aint software or apps so Ive got to manage it more actively. One issue I must admit in a service business is that it is not as easily salable as software or apps.
I am the single founder of One Day, One Job http://www.onedayonejob.com/ I'm not quite ready to consider it a success, but it is profitable enough to cover my living expenses. I recently hired some part-timers to help me grow it into something bigger.

I did an interview with The Startup Foundry a few months ago that is way too long but does a good job of telling my story: http://thestartupfoundry.com/2011/03/02/one-day-one-job-how-...

Nice job with your success so far. How did you manage to grab and interview with thestartupfoundry?
I met a guy at a startup related meet up here in Chicago. I shared my story, and he liked it. It turned out that he was doing some writing for The Startup Foundry, and he said that he'd love to interview me (I had pitched TSF before and received no response).

E-mail is great, but face to face interaction has always been way more effective for me.

Thanks a lot for the reply. Tips like this go a long way obviously. :)
I'm a single founder who have run Iconfinder.com alone from 2007 until 2011, where I got a new business partner. The site reached 1,7 M monthly visits and gives me almost a full income. I won't define it as success since I haven't reached my goal yet, but I guess it shows you can build a large website alone.
Impressive! Its a great idea and a very functional and helpful site. If you break 1,7 M monthly visits, I'd call that a success. :)
Sweet. I've used iconfinder.com over the years. Its now a default stop when searching an icon. Seems to be getting better everytime i visit too. Keep up the good work!
How do you make your income on iconfinder? When I search for icons, the ads display below the results--I won't see them if the icon I'm looking for is in the top few rows. What percentage of income comes from merch?
All income are from ads - so far :-) I have some plans to get other revenue streams.

I hate ads my self, so I try to minimize the screen real estate used for them.

I'd phrase it more like "single founder evolving towards success" with my own application, http://www.simplediagrams.com, which is earning about 2K a month.

Like many of you I designed, developed and marketed the app myself. (Although I've just recently hired some help for coding.) Biggest challenge is just to find more time to work on it, since I have other work that takes precedence.

Peldi and Rob Walling are big inspirations.

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I am a single founder of http://www.fantasysp.com , a fantasy sports news aggregator. Shows real-time player trends and allows you to sync and manage multiple fantasy teams from ESPN,CBSSports,Yahoo! etc. It is completely bootstrapped with zero outside funding. Relies on advertisements and user subscriptions for money.

I cannot live off FantasySP completely, though it certainly more than pays for itself to the tune of a few thousand per month. I currently do have a day job for a startup company. However, this month my site got more pageviews than my day job.

So successful? Yes, to some degree but not like the other folks here. There are still mountains to climb.

Single "founder" - just a kid who writes apps, but I've written enough Android apps that I don't have to work a real job as they pay the bills. I could be making a lot more but spend most of my time working on non-profit projects.

I'm working on a web 'startup' now that launched about a month ago, but it's not profitable yet, although I'm still moving it past MVP and I've received some good feedback.

You should do it. Think of something that you would love to use and make the hell out of it. Passive income _rules_.

I am curious to know how well you are doing with your Android sales as I am looking to release an Android app soon. Is Android as hard to monetize as people say? Did you dual launch your apps on iPhone and Android? Are your apps paid or ad supported or both? How are you marketing your apps? Thanks in advance
I've never had any trouble monetizing Android, but I've never known anything else. I only do Android, not iPhone. Although I did just get a mac..

My apps are paid, ranging from 2.99 to 4.99. Some hits, some misses. I don't do any marketing whatsoever.