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Apparently "request beta invite" means "grant every possible Facebook access to a non-functional application".
This headline seems unnecessarily snide... It's like the opposite of linkbait. I know Color is the startup people love to hate, but this pivot is actually kind of interesting, and far more innovative than their initial app.

From the guidelines: "You can make up a new title if you want, but if you put gratuitous editorial spin on it, the editors may rewrite it." Editors?

I disagree, broadcasting video to your friends is not innovative, nor is it more innovative than their initial app. Startups like Bambuser, Ustream and Qik have been doing this for years.
Edit: Their site is not down. The site completely breaks if you are using the facebook disconnect (extension on chrome.)

My bad...