Tell HN: Techie founder looking for a Django co-founder for ecommerce idea

Hi fellow HNers,

this post might not get enough votes, but it is worth a shot - so here goes:

I have been researching an ecommerce idea for the past few weeks.The idea falls under the scope of idea # 20 in the list of ideas PG posted a while back:

http://ycombinator.com/ideas.html

But how do you decide what you want?

This problem of 'product discovery' is something I'm trying to address in my idea. Current online shopping sites (Amazon, Zappos, ebay etc.) are horrible when it comes to product discovery. If you know what you want to buy (eg - macbook air 13"), they serve your purpose well. However, if you are looking for come comfy flip flops or a dress to gift your wife/GF, you can get lost in a maze of endless list of items that you keep scrolling through. All of a sudden, you realize that the hierarchical navigation that works well for product categories like electronics, books etc. doesnt really work for categories like clothes, shoes etc. Most of the sites have a one navigation / layout fits all categories approach - which I think is wrong. Product discovery needs to have the element of serendipity in it -- else, shopping is not so engaging / fun. I do not want to use cliche phrases like 'disrupt online shopping', 'next amazon', '$x billion dollar industry' etc. All I want to say is that I have a solid vision of what the product needs to be and I'm ready to go all in.

About me: I'm not a business guy and this is not one of the 'business guy looking for technical founder' posts. I know how to code and I prefer to code in Django. I currently work @ a startup in SoMa. Building an ecommerce site is not trivial. That is one of the reasons I am looking for a co-founder. Additionally, I want someone so that we can keep each other motivated and complement each other's skills. I would prefer to have a co-founder in the Bay area so that we can meet in person and see if we click.

If the idea sounds interesting, feel free to drop me a line (email is in the profile) and we'll take it from there.