Why I'm launching a (paid) newsletter about daily tech news.
Today I'm launching a daily tech newsletter. Basically I'm doing this because I want to stay up to date with the tech scene, but I can't afford to surf all the blogs (incl. HN) multiple minutes/hours per day. That's why I created www.hackingfresh.com - a daily tech newsletter.
The idea is that you sign up for a daily newsletter, which arrives around 6pm GMT+1, and get up to 20 interesting stories with a little comment by me (describing the story). If you're interested you can dive in, if not, you just skip the story and read the interesting ones. This service costs you 0.50 $ a day, not one penny more (See Edit 2, newsletter is now FREE!)
I kinda got the idea also by Gary Vaynerchuk (http://garyvaynerchuk.com/post/166652911) who names this the "DJ Business" and Peter Cooper, who was looking for a daily podcast with the most interesting stories of the day (still searching for the exact tweet).
If you have any questions, email me (email in profile) or ask here directly.
Edit: As requested a sample email I put together for today: http://hackingfresh.com/?page_id=19. Like I said, not much content from my side, I just get the most interesting and most compelling stories into one easy digestible format.
Edit 2: Newsletter is now FREE and will officially start tomorrow (will be startup-ad-supported!).
40 comments
[ 4.8 ms ] story [ 86.8 ms ] threadEdit: done. http://hackingfresh.com/?page_id=19
I would be more interested if there was a 1 or 2 paragraph summary of the article that went in a little more detail than what you have right now.
Whatever happens, the tech industry is so ridiculously large than there's room for everyone. The success of TechCrunch, The Next Web, Mashable, et al, show that :-)
I see great potential in paid e-mail newsletters. Whether that's in tech or at $0.50 I have no idea, but I definitely think you should give it a go, and if you have any questions, etc, you're more than welcome to get in touch.
Paid is difficult if you don't have an audience though. :)
2. $0.50 a day is WAY too expensive.
3. Is your goal to be a curator or a creator? This seems like you want to be a curator, but what makes you so sure that your newsletter is going to be so much better than my hand-picked group of people on Twitter that I would pay $15/month for it? That is more expensive than Netflix, Rdio, Pandora, Dropbox, etc. not to mention free curation services like Flipboard, news.me (recently made free), etc.
4. What I found - people don't want to pay for content. Period. I had, over the course of 6 months, around 100 people subscribe to my paid letter.ly newsletter ($2/month, btw), while around 30,000 people visit my blog. It made me realize that it's more important to have an audience than it is to have some short-term cash. That said, I am not sure if the same necessarily applies to curators.
5. IMO, the rewards are much better if you are "known" as a curator vs. "paid" to be a curator.
Best of luck, though. Interested to see what happens!
Background: I had a paid email newsletter through the service letter.ly for around 6 months from July-December 2010. I have also had an on-and-off blog since March 2009.
I'm trying to maneuver to good content, nothing more.
Their newsletter is free, but at the top is a sponsored paragraph/text blurb about a product/services/etc. I think that is a much better monetization strategy than getting people to pay $15/m.
But they would pay for curated content. I don't want to pay for the news. There is lots of great news written by great journalists for free. However I want to pay for someone to take the time to sort through it and give me the best of it daily. I just wouldn't pay $15 bucks. $5/month, yes.
I remember signing up for Kevin Rose's video newsletter for $5/month without thinking. I cancelled the subscription after 2 months because I found the videos were available later for free anyways.
At $15 you have to start thinking what credentials and sources do you have, or how could you filter news for me better than HN already does? this? that?
That being said, congratulations. There is definitely a need for PAID curated news.
I think you should have a lower price point. The way I think of it is I am almost sure I would like the digest, and in the future I would like to subscribe to at least one more vertical (business).
There's huge opportunity in filtering - availability of information is not the problem, but filtering the signal from the noise and turning the firehose of information into useful, actionable knowledge.
The Economist does an incredible job of providing high-level overviews and forecasts, and has subscriber numbers going through the roof despite being a) a print magazine and b) one of the most expensive on the newsstand.
Will your offering provide editorial and forecast, or just a list of links? What makes your list of links better than everyone else's?
[1] http://hackingfresh.com/?page_id=19
[2] Shameless plug: I run http://skimthat.com A free site that fully summarizes tech news stories. You most likely won't even need to visit the source articles.
As a more consumer-ish type product, you probably should start around $5.
I run a weekly newsletter that goes out to about 8,000 people (it's free) and I can tell you that my audience would probably drop by 99% if I charged anything. Churning out good content is tough and not a model that really scales from a revenue standpoint but it can be monetized in other ways (ie. thought leadership leading to new opportunities)
Furthermore, looking at your example letter (on your site), I'm not sure there is $.50's worth of news there. Take a look at the competition (eg. This web day at http://www.thiswebday.com/ ) and you will realize you've got a high mountain to climb.
That said, don't get discouraged by people who doubt your idea. There's always an exception out there and you may be it so think and do it but take the advice and synthesize into something awesome.
Also I think you should be targeting people who are not in the tech community. Management of mid size companies or larger. People who want to stay on top of things but don't have the time or interest and additionally aren't in front of a screen most of the day.
I personally like weekly newsletters.