Ask HN: Any Good Books on Marketing?

2 points by gashmol 4y ago ↗ HN

Marketing has been a really tough field to find good books about. It seems that any recommended book is just a form of marketing for the author's consulting services.

I'm looking for something like Spin Selling but for marketing. Any recommendations?

6 comments

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mchan 4y ago ↗

I read Sell with a Story, by Paul Smith about a year ago, and I thought that was pretty insightful.

gashmol 4y ago ↗

Thanks, I'll check it up.

normhill 4y ago ↗

everything from Seth Godin, he also has a podcast: https://play.acast.com/s/akimbo/

gashmol 4y ago ↗

Which book would you suggest to read first?

normhill 4y ago ↗

This is Marketing

daly 4y ago ↗

Beyond Product by Jill Soley and Todd Wilms