Ask HN: has animation become obligatory for a marketing website?

2 points by AndrewSwift 4y ago ↗ HN

I made a nice infographic to show what our company does (https://svija.love/en/filters), and I felt that something was off.

The page is beautiful, but it feels flat, distant.

At some point since the ‹blink› tag was disabled for good in 2013, animation seems to have become a necessary, unavoidable part of web design.

Obviously, for a site like Hacker News (or Wikipedia), where you're reading text, a static presentation is fine.

But for a marketing website, is it still possible to build an unmoving website, that doesn't feel lacking?

Do you think that some kind of animation (carousels, parallax, mouseovers etc.) can now be considered obligatory?

5 comments

[ 2.7 ms ] story [ 26.4 ms ] thread

rozenmd 4y ago ↗

My immediate thoughts: it could be lacking because it's not at all clear what you're marketing here... it seems like random text?

AndrewSwift 4y ago ↗

I wanted to create an example of a use case — you can publish Illustrator documents to the web pretty much instantly. So basically it's just supposed to be cool.

jrc2022 4y ago ↗

I saw your original post when you introduced the project. I spent a couple days looking into SVGs after that. Thank you!

I agree it does look flat. More color and some subtle animation will make a huge difference IMHO.

AndrewSwift 4y ago ↗

I'm going to add animation — I really do think that it's become necessary.

I have lots of ideas, and it's quite a fun process.

Thanks!

OhNoNotAgain_99 4y ago ↗

I dont think its a really good site, though it has something. It has that classic look like commercials had in the age of the titanic. Location of text and places and various uses of type fonts, they did that better in the old days. You're probably an ART deco fan, i think thats ok'e it could empathize you branding... but just don't make it to wild with your text.

As for animation, movies yes, why not? (people rather watch TV then a painting). A animated art deco can be great, get in contact with blender community perhaps there are great artists to find there or on other communities..