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is there a contest going on to see who can have the biggest rss icon on their site?
probability user will accidentally sign up to rss feed = size of icon / total screen size
That would be accurate if your visitors were bots whose job it was to hit a truly random point on the page.
they just didn't have anything else to put on top of that column
It's fun using technology in a manner which it is not intended.

A sentiment I can applaud. Bravo!

Nifty! Good thinking, I like it :)
Just a warning because I always fall into this trap:

When you hold a large hammer, everything looks like a nail.

I'm sure most of the readers would prefer that the blog be on WordPress.
Funky, but bizarre and not sure it is very reader-friendly. (or even author-friendly, for that matter since most authors spend a lot more time reading and searching the stuff they write.)