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> Then there’s the fact that it doesn’t actually cost AT&T $45 for 4GB of traffic — it probably costs just a few cents —

Further: it's free, because the infrastructure is already there! The terrible reputation for years to follow because of massive congestion is only an added bonus.

I agree that mobile communication pricing experts are not doing a very good job. There seems to be a lot of price fixing and downright suboptimal situations. Still, phrases like the one quoted above seem amateurish. Why don't they just indeed...