Sleeping. Closed for business. 10p to 6a
I'm a founder of a fintech startup[1]. We are celebrating sleep awareness by snoozing our website at night. We want your business but let’s chat in the morning.
Yes, you are reading it correct.
Why am I doing this?
No thanks in large part due to remote–I realized that many of us are available to others all the time, at the cost of downtime, friends and family.
I hope many of you do this, and get away from the hustle culture.
Get Sleep.
[1] Taking a stand, and not shamelessly plugging my startup’s URL
39 comments
[ 3.4 ms ] story [ 89.1 ms ] threadEdit - I know it's impossible, but I like the idea of an organized nightly or weekly shutdown of social media, it might be enough to break its hold on us.
This also assumes everyone wakes up in the morning and has a normal schedule.
Does this make me pause and think? I guess so. So well done.
I like seeing companies take a stand. So while I may not agree with it, I definitely respect anyone who does something radical to make a statement.
Whenever I needed to upload an invoice to get a refund the site was unavailable. Really frustrating user experience! Not like people have things they want to do in their day to day that don't involve having to use your site..
There is a “Hey buddy wake up” button which brings back the normal website.
But your approach seems a bit too paternalistic, like you know my schedule and are deciding what's best for me. Some people are going to be offput by that.
what does snoozing your website mean?
turn off all your webservers so all inbound requests time out? switch the theme to dark mode? keep the frontend and queues running so you can acknowledge and store customer orders but turn off the backends that process batch jobs?
when we we were brainstorming how best to accomplish the awareness to the sleep problem, we thought of completely powering off. But then it would be disservice to people in other time zones.
We then decided to do it based on the user-agent’s timezone/time.
I appreciate what you're trying to do, but if your fintech startup caters to retail customers, I would urge you to make the snooze function dismissible if you haven't already. Maybe also store a record of the dismissal in localstorage or the like so that somebody who uses your site on the way home from their night shift at the hospital doesn't have to dismiss the snooze every time they use the site.
a) The timezone of your browser is used to make it snooze b) you can dismiss and do why you visited us for
Thanks for the clarification. It's obviously not tyrannical, just a little quirky.
Still, it seems unnecessary to me and a little patronizing.
Who are YOU to tell me I have to be in bed between 10pm and 6am? What do you know about me and my life? Do you even know in which time zone I'm operating?
There are a lot of things I can only do after 10pm due to work + kids.
Majority of the physical stores work this way because there are real people running them. It’s just that digital stores never worked this way it generally thought they are run by computers - which is mostly true but at some point if there is a need for human interaction one has to wait. At least until they are completely run by ai and robots. And that applies to physical stores too :)
Ps: I have kids too and know what you mean
In general, to reduce the probability I will give you money, it makes sense to pop a modal on my screen the first time I visit your website.