HN Explorer

HN Request: Marketing and Sales for Hackers

16 points by nspeller ↗ HN
We're a startup composed of all hackers. We've built our product, and tested with real customers. We're ready to start spreading the word about our startup, where should we start?

Is there an MVP-like strategy to sales and marketing? Best way to get press releases? Which blog do we ask first to write about us? Will asking one blog to write about our launch hurt our chances with other blogs? What other methods can we use that have a good ROI? How do we sustain a stream newsworthy articles over a longer period of time?

Blog articles? Twitter? Facebook? And when can we best expect a visible ROI on each? We need a "Sales and Marketing for Hackers" book.

6 comments

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grepper34
I actually have found many great examples searching through the archives of HN. What I would prefer is something that helps hackers get out from behind their computer and effectively sell to potential clients, in person. Something that helps hackers effectively communicate with others, in person. Things like this would be helpful to me...
kellco
If it's a problem with talking to people and communication then one way to start would be to read some sales/communications books. --How to win friends and influence people by Dale Carnegie --How I raised myself from failure to success in selling by Frank Bettger

The more you talk to people the easier it gets. There's no magic pill. There are plenty of strategies and advice but the main thing is just to practice, and get out there and talk to people. It's a numbers game. It doesn't matter if you mess up or freeze up once or twice, in the long run it won't be that big a deal. I hope this helps.

superkat26
Hi, I am looking to employ the services of a hacker are you able to help? email kbracchi@gmail.com