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I didn't watch the keynote, was it that terrible?
Time to buy it then!
This is wild; it's dropping as I watch it. -4% and falling.
I don't have the evidence at hand, but my recollection from watching the market in relation to Apple's previous announcements is that a dip is nothing new.

Wall Streeters get so caught up in the rumor machine that when Apple doesn't release an iPhone 75x with built-in blender and ESP capabilities, they panic a little bit. My recollection is also that the stock rebounds rather quickly, then jumps again next quarter when analysts realize how many of the things have been sold.

Probably a good time to buy (market uncertainties notwithstanding).

AAPL today has basically re-converged with the Dow. It was tracking similarly on Monday, outpaced then fell with the announcement, and has been slowly recovering today. Hope everyone bought at $355. :)
I won't be surprised if Steve Jobs will become CEO tomorrow :) Its almost -3.60% now.
compared to previous events, this one was rather boring and did not live up to hype.

it fell much shorter than expectation. no new hardware (externally), no larger screen, no NFC but some cool iOS features.

Apple should have called this event "lets talk iOS" than iPhone!

Crazy. I thought the keynote was great, if a little slow paced.
Also, Google drops 2%, Amazon drops 4%, and LinkedIn drops 5%. Obviously, Apple's real intention of introducing 4S is to kill every tech company stock along with BoA.