HN Explorer

Amazon Links to Competitor (Apple) Off Its Front Page

17 points by nroach ↗ HN
I've been avoiding most of the Jobs coverage, because while he was a brilliant man, some of it feels to me like self-promotion by those who are seeking to increase their own media profile on the coattails of a legend.

BUT, this simple link off Amazon's front page was HUGE to me. No long eulogy, no "My thoughts on Steve" commentary.

Just a DIRECT LINK to a COMPETITOR's site, at the same vertical position as the product link for their own Fire tablet. That's sportsmanship and respect at its' best.

http://www.amazon.com/gp/redirect.html/ref=amb_link_357714062_2?location=http://www.apple.com/&token=546880F439EA3FF0C18392A0F99ACF692BB3DD8C&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=right-csm-1&pf_rd_r=1A4Y0J33XHAJZHVTXKY1&pf_rd_t=101&pf_rd_p=1322640282&pf_rd_i=507846

5 comments

[ 3.9 ms ] story [ 23.8 ms ] thread
achompas
Totally agree. This, along with Google's brief homepage tribute, have been the most respectful gestures I've seen.
MatthewB
This is what Google did too. So, basically, Google and Amazon both linked to Apple.com from their respective homepages. I'm sure Apple's servers are beefy but they must have been getting slammed.
kayhi
I have found various front page traffic posts interesting such as top of hacker news, techcrunch, slashdot, etc...

It would be interesting to compare google vs. amazon and as you mention the total volume.

brudgers
What is interesting is that freely linking to other sites was the fundamental idea behind the world wide web and that it is rare on so many websites.