Show HN: Typogram – Next-Generation Logo Design Tool

15 points by wentin ↗ HN
Typogram is a beginner-friendly logo design tool for non-designers. https://www.typogram.co/ Product Video: https://www.youtube.com/watch?v=7PHHaLh1zNU

4 comments

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Would expect some kind of demonstration of capability before parting with the moolah. Some kind of 'free trial' (even if limited) should be your headline feature.
That is very true! We will definitely make some part of the app free, or even standalone free tool soon!
It's clear a lot of effort went into this, well done.

It looks like you are doing a lot of svg/path manipulation. I am curious if you are using any particular libraries under the hood for that?

How do you walk the balance between being easy enough for non-designers to use, but powerful enough to get a well-designed result?

Good question! I am using paper.js for svg path manipulation.

My guiding principle of finding the balance is that if something I can teach within simple instructions, in a reasonable length to be consumed in an app, I don’t mind adding it in even it seems complicated. A good example is kerning, which is adjusting the space between letters. Kerning is considered advanced level design skill, but the principle is so easy - it is like pouring sand between letter gaps and the goal is to make each letter gap contain the same volume of sand. With this straightforward instructions, all of my user tester kern the logo the way I would have (I am a trained designer). So I added it in.

I want the app to make my users smarter, not dumb down the app in sacrifice of the quality of results.