It's not that bad an idea, it's a kinda obscure page that still gets plenty of hits that they manage -- why not do some competitive intelligence to see if your results are the same as what others are doing?
Google is normally not outwardly competitor focused. Makes me think there are acquisition discussions going on behind the scenes and this is part of the diligence.
Well, I know things are said and then they can change, but Mixpanel states in their "we're hiring" posts, on here, that they're not looking to be acquired. Wonder how much money it'd take to change that?
$20M seems really low for Mixpanel. It's a reasonable multiple of what they've raised, but they've built a really good product that seems to be getting a lot of profitable traction. Especially in this market, I'd expect an acquisition to be >= 50M.
I genuinely believe that they don't really want to be acquired, but obviously a good enough offer (probably ~100M) could make them reconsider
I think the recent GA realtime launch and enterprise offering might make them think twice about not getting acquired. If I were Mixpanel, I'd seriously consider an acquihire deal.
Makes sense that a company that dogfoods its own products would also use competitors products to see how they measure up. Competitive intelligence is common among large companies, however you don't see it much in the valley.
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[ 2.6 ms ] story [ 87.8 ms ] threadIs google analytics not good enough for the Google analytics team?
Is the google analytics team using other products to understand the competitive landscape?
Or is Mixpanel a fundamentally different product, and Google Analytics is using Mixpanel to gather additional information?
Working w/ both Mixpanel & GA and wishing increasingly that they were one in the same.
I genuinely believe that they don't really want to be acquired, but obviously a good enough offer (probably ~100M) could make them reconsider