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One thing I wish that Microsoft would figure out is that I don't want to be beaten over the head with branding. Ditto for other companies making PC software, like Adobe.

Okay, great, now Windows 8 is "grouping" applications! But guess what: the title of the group is now "Microsoft Foo Bar Unnecessary Extra Words Edition", while every single entry below it is titled "Microsoft This 2010" and "Microsoft That 2010". Adobe is just as bad in the example screenshot, Adobe-ifying every single line of text.

Back when I was using Windows XP regularly, I renamed every damn thing in the Start menu so that instead of "Microsoft PowerPoint" it said just "PowerPoint" and so forth. That's how it should be. People have already paid for your stupid product, they don't need to be reminded every 5 minutes that you made it and they certainly don't need it on the screen more than once.

On Windows 95's startup screen I counted five uses of the word Microsoft on a screen that barely said anything else. As I recall they were the "Microsoft" logo in the corner, Microsoft Windows 95, copyright by Microsoft Corporation, with Microsoft Internet Explorer, and some legalese naming Microsoft trademarks. I'm sorry, but that company seems a bit insecure to me.