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Slightly off-topic but Tudum is a terrible name! Not hard to mispronounce as "Too Dumb". How could professional writers and editors miss this?
I thought it's kind of creative. It's an onomatopoeia of the netflix sound.
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I've never even heard of Tudum before, so I guess I'm not surprised that it didn't last very long.
My neither, but "Netflix editorial arm" gives me the heeby-jeebies.
We can’t know whether this product was successful until we know what its goals were. Hopefully Brian Stelter will weigh in, soon.