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I wouldn't say I liked it when they changed their name to Basecamp. Glad they are going back to 37signals as I always associated them with that name anyways since I have always used one of their products from time to time.

I'm not too fond of their new website design at all.

What does this mean from a financial perspective? Is there an accounting or otherwise reason they've decided to consolidate their products back into one company?
The products were always under one company, the company was just named the same as their main product.
I think there may some advantage to distancing themselves from the company name they had when 1/3 of their employees quit in one day.
This gets brought up a lot but I always wonder were the other 2/3 happier after they left? They sounded like a bunch of militants trying to politicize things needlessly.
I was truly dismayed and shaken by the events of ~1 year ago and the bizarre manner in which they conducted themselves. I honestly looked into migrating off of both HEY and Basecamp for my business. In the end, I held my nose and stuck with both. Why? Because in their specific markets with their specific feature sets, nothing compares. So while I continue to have a major bone to pick with the leadership of 37signals, I must admit they know how to create worthy products.
What happened a year ago? Was that when a policy was made that no politics, etc. was allowed at work?
Have you ever worked together with toxic highly political group-think people? It is awful to work in such an environment, where most communication only serves to virtue signal and make others conform to a specific world view. Its exclusive, unproductive and just awful. A workplace that aims to include a diversity of people and opinions can not be a space for political activism.
Their new website design seems too smug and full of themselves, which is on brand, I suppose.
Show me any agency or company website that doesn’t pitch themselves as the bees knees.
I love these guys. DHH’s innovations are probably the most consequential to my career making web apps simple as he did.

I feel like they’re bored and moving away from their “getting real” ethos. Not that that’s bad. My instincts tell me they’ve stood by watching shopify, GitHub, and AirBNB and now they’re ready to go for their own billions with an IPO

And if I’m right, there’s absolutely nothing wrong with that. I just wonder if that’s the next logical step once you reached that level of self-made success. You try to recapture the magic, you do (hey.com), then what?