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Watching TV is usually done during periods that people consider to be 'free time.' The term 'must-see TV' really is just a slogan.

The premise of the article is therefore that you can free up free time that you were spending doing something recreational, for whatever other purpose you want (implicitly, so you can be productive).

The core of the argument is that watching TV is of inferior value (thereby also implicitly accepting an absolute standard of valuation), and that you can do 'better' things with your life. Which is, to some extent, weird. I think most people realize that their recreational time could be spent differently, they just chose not to do so, perhaps because they derive genuine entertainment or educational value from watching Planet Earth, or Good Eats, or Mythbusters.