Review my startup: TheWP.Co - WordPress / Frontend Dev (thewp.co)

So I've recently launched http://thewp.co, which has been my current project for a few months, and I've finally got it launched. I've assembled a few developers, and got a site launched, and this is the result :-).

Would love to know your thoughts / feedback.

Edit: If anyone from HackerNews needs WordPress work, or simply front-end html/css/js, mention that you're coming from here and I'll give you a nice discount.

Looks very nice and clean, good job! One minor item: http://thewp.co/get-started/ I would rename the "Place order now" button. "Place order now" sounds very final and commital. Even though it says "Submit your request" under it. I would maybe even take it out altogether and leave only "Submit your request"

Very nice, I love the design and the fact you simplify the order process for something like this with the tick boxes. Just makes me more likely to use you.

Looks great, really nice clean design.

Be more specific about your target audience - guessing it's agencies and designers? You'd work really well with agencies who are primarily designers, who need WP help.

What differentiates you from commodity services like htmlburger/random oDesk freelancers? You're not mentioning price so my assumption is that you're a premium service. Do you offer additional custom development that the commodity slicing services don't?

If you're going for the premium/relationship model, put your picture up, tell your story, tell me where you're located, why will I like working with you and where do you provide value over and above a commodity service?

The faceless corporate look works for commodity services where I want to put PSDs in and get HTML out at the lowest price/hassle possible as part of my business process. If I'm looking for a consultant who will add value to projects (and get paid in proportion) I want to work with people I feel like I already know and like before I even make contact.

Need more specific metrics - it's nice that you guarantee you'll do the work, but do you have a specific turnaround time? Money back guarantee if the work's no good? How much do I need to add onto my client project estimates to afford you?

There's no hook to your offer that will make me think in a few months, when I have a WP project, "Hey what about those guys that promised [X], I should look them up". I already have a number of people on the list in my mind "that do Wordpress stuff". You need to position yourself to be the fastest/cheapest/most W3C compliant/most community supporting/that sort of thing.

Hope this helps... don't take my advice as gospel, it's just the first stuff that came to mind. Most of the above may be worthless :)

Typo on the order page:

W'll create an enticing store-front for your products. We'll even polish the window for you.