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It has been a source of frustration for me for some time that Business Insider, a cheap tabloid of no news value, has the occasional scoop. How can that be!

Horseshit articles like this are reassuring, somehow: once a tabloid, always a tabloid.

The scoops are handed to them by informants probably. No skill needed on their part.
In this case the scoop is about lack-of-scoops, with which BI can surely identify.
This could have been written from the perspective of the potential employees.

“Ice cream shop can’t afford employees due to rising costs”

Business are happy to pay the very minimum possible for wages to maximize their profits. When everything goes up and minimum wage stays the same you need more to survive.

If you looked around at what this guy is paying vs the neighbors, you're now competitive with your salary.

Supply and demand. The demand for retail works is high but the supply at that minimum rate they wanna pay is non existent.

I would think this is the 16-20 crowd as scooping ice cream isn’t really a career. Maybe they’re not going to be in cape cod to work this summer? Maybe there are fewer kids, an the job shortage has them going elsewhere for more money? Maybe the cash isn’t worth the effort? Maybe they think tourism will suck this this year (again) and have gone elsewhere?
The number of kids hitting 18 goes down every year and in a few years falls off the cliff.