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>Aminah Al-Noor is able to earn points that can be redeemed for shopping vouchers from a number of retailers

So retailers are given data about you to better target ads, which earns you coupons to shop at those same retailers? Am I being too cynical here or is this just the next evolution of the coupon packs that I get in the mail every week?

One of the reasons I don't want targeted ads is to avoid the manipulation that can lead to spending more on stuff I don't need. Giving discounts attached to those targetted ads just seems like even more manipulation.

these results are used to steer advertising for everyone else in the same advertising category. so it's not just themselves they are affecting.