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So, has it failed? I don't listen to auditory content because it's so much slower than reading, just like I don't watch "how to" videos if there's a text version. To my mind, video and audio are supplements to text, not replacements or improvements. But that's just me.

Did it fail? Did it fail like this prediction?

Thanks for the share. The lesson here rings true to me.

> You have a bad case of The Interesting-ness Problem.

> When a user opens an app (IG, youtube, TikTok) they need juicy content within 7 seconds (or they bounce)