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The lock screen is on track to getting its own cpu, operating system, and app store.

If you think I'm joking, note that the Touch Bar uses a T1 running an iOS variant (ISTR suggestions it's a stripped-down watchOS)

I’d welcome it if it meant less battery drain with all the added Lock Screen stuff!
Also if it got an Always On Display like the watch - it would be awesome.
Rumor is this is coming with the next phone.
The T1 runs an iOS variant because Apple understands that if you can re-use security primitives (Secure Encave from IOS), you have less surface area for attacks and you have a more secure product.

There is absolutely no need for a separate SoC for the lock screen, when the Apple SoC already features high-efficiency cores.

Those dictation improvements look really solid.
> Reimagined Lock Screen

Welcome to such a lock screen, Apple. Better late than never. Oh, did they add the ™ sign?

> Focus

First, I hoped in futility it would be renamed to something that actually makes sense - but that won’t give that “Only on iOS Devices™ aura”, would it?

Did they finally add ability to control notifications for the two SIMs differently, or not yet? (And no, please don’t effing ask me why would I ever need that) and since it’s not mentioned on the homepage I doubt it.

That’s the only feature I’ve been waiting for at least two releases and that’s the only reason I do not I do use my dual iPhone as a mono SIM phone.

I honestly don’t think iPhone or iOS are anything great, it’s just that the competition is shitty in this duopoly - one of them wants to track when you breathe, when you sneeze, when you move, when you stop… and the other keeps devices and OS and features hostage!

Does Apple sell a multi-sim device? It seems like a fairly small market so it's understandable they're not spending resources on it
They support multiple SIM cards through eSIMs. China region iPhones support two physical SIMs with a dual sided SIM card tray.
You are one of the lucky ones to learn today just how good dual SIM can be. If you have an iPhone 10S or better, or a recent Pixel, install the Truphone app, grab a T-Mobile prepaid SIM, or try silent.link, and watch your main carrier’s dead zones vanish as the second carrier automatically fills in. And don’t ever worry about changing SIMs when you travel again.
One regular SIM plus an eSIM (which you can have many installed, but only one active at a time). I also believe some Asian markets actually have dual SIM slots. I saw a YouTube video where they swapped the little daughter board with the sim reader on it from a dual SIM iPhone into a US iPhone and it worked without issues.

I currently have dual networks setup (SIM+eSIM) and it works great. I think the battery life is slightly reduced, but that might be in my mind.

Serious question: what do you mean by notifications for 2 different SIMs, like from the phone app? Nothing I do on my iPhone is related to my SIM card.
I wonder whether they have a business SIM and personal SIM and are looking for different notification policies for each.
No. They have two personal SIMs so two numbers. One one of which is given to places which are more likely to send frequent spam but still useful in many cases but not something that might need attention immediately.
What is the general use of a SIM on a phone other than phone call, SMS, and Internet access?

By two SIMs I of course mean there are two numbers on the phone and they receive call and SMS and they generate notifications.

I've had two SIMs in my 13 pro max for a while now.

One of them needed to be converted to an eSIM and the other one is physical.

There is a very clear delineation of which number is being contacted, which number's data is being used, etc. You can even choose separately to use the data of carrier 1, whilst having carrier 2 as your primary voice line.

You can also choose which carrier you'd like to be the primary carrier of conversation for each individual contact as well. It defaults to the default voice line you choose, but you can manually choose to change contact preferences and which number they are used with.

I don't understand what problem you are having. Could you elaborate further? I have had 0 issues using a dual sim setup for over a year now.

I think they want to manage the notifications of both SIMs separately - e.g. have the "work" SIM be in DND during nights and weekends, but not the regular one. If I'm not mistaken, this has been a feature on Android for quite some time.
There is a solution to this as well.

You can customize your DND settings and allow through a specific number and or persons only.

There are two SIMs - SIM1 and SIM2

So the need is:

- silent notification on SIM1 calls/SMSs, but allow on SIM2 -- this is not possible

Are you proposing

- allow notifications for calls/SMS from person1, person2.. etc?

Do these look same to you?

They didn't add a ™ sign to the lock screen feature, no.
Just let me place my app icons anywhere I want and let spatial memory do its thing
I use the Clear Spaces app for that

Basically this app and others like it give you invisible widgets of customizable sizes that push other app icons and widgets around them

Its a silly workaround thats dumb enough to work and I never think about it again

> Live Captions Turn audio into text in real time and follow along more easily with conversations and media.

Oh I cant wait for this! Finally!

I hate getting voice text messages when I’m out!

Very good feature for accessibility users like deaf people. I personally know someone who would benefit from this.
I think one of the underrated things that Apple has done is has been to de-stigmatize accessibility technologies and make the value of accessibility obvious to both the impaired and non-impaired.
I use this feature on audio calls all the time just because it catches the words that get ruined by compression or audio glitches.
I mentioned this in the iPadOS thread, but it bears repeating here:

Of all the features mentioned, the one feature that I’m really excited for is the ability to mark text messages as unread.

On the other hand, did it really have to take 15 years to get here?

Long are the feature backlogs.

It took till 2009 to add copy and paste in iOS.

I keep hoping for cross platform iMessage, but know the privacy value will unlikely ever win over the user semi-lock-in argument at Apple.

I can't think of any use cases for this, could you share? You mean once you get the message and you open it, it gets read (and sender sees that status), but you'd like to mark it as unread again? Why?
You've never read a message with the intention of responding at a later time? I do and if I don't flag it somehow (unread) I will easily forget about it.
Then what's the point of having read receipts? Just have them wait until you send them a message
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It’s not for the receiver to keep them from knowing you read it, it’s to build a queue of messages you want to reply to (anything unread will be easily marked in the UI for later revisiting next time you get a text or open the app). In this case, marking it unread wouldn’t need to affect the read receipt in any way. Really the unread feature is an ad hoc reply reminder flag.
Ah, for email, I use flags to mark them that I need to respond. I treat "Read" literally – that means I've seen it. Thanks for the explanation.
My Samsung phone allows the message to be sent to reminder. Iphones don't have something like that?
For the same reason this exists in email.
I like the Archive pattern better. Unread keeps it semantic value as showing you something new arrived, but you're not done with it before you have archived the mail/conversation and it's out of your view.

I think they called it Inbox Zero back in the days when it was all the hype.

But it's not the same paradigm - different message mediums have different communication expectations. And one of the differences between email and texting is that the group of texting people is smaller and more frequent. Therefore it's more efficient to not use the archive pattern for texts. You want the list of people you've messaged to just be there (and not abstracted by a commonly contacted list) easily accessible for continuing the conversation with the history too.
It depends on communication habits too, I suppose.

I only open Messages whenever somebody wrote me (which would automatically un-archive the thread).

Telegram supports archiving, and I use it all the time there.

Such a simple feature would have saved me a lot of turmoil over the years. I've been bitched out by friends, family and co-workers over forgotten texts many times. Lack of mark-as-unread really screwed up my ability to communicate with people for a while. I had to ween myself off relying on it as a todo indicator.
I agree wholeheartedly, but I still want more: let us create actually todos(ie Reminders) from messages with a gesture. That todo record has a deep link to back to the message, and the message has a todo status icon. Magic.

I hope I don’t have to wait 15 years for that, but I will keep talking about it until it does come.

But can I remove the torch icon from the lock screen? I hate it so much.
I think my most-used iOS feature throughout the pandemic was flashlight mode. I like it on the lock screen :)
What's the connection between the flashlight and the pandemic?
I didn't leave my house so it didn't make many phone calls or do other phone things. Just sat there charging and being used as a flashlight occasionally.
You can set the sensitivity on it, I think i've only accidentally turned it on once since then
Can you!

I didnt know that!

I'm always turning it on accidentally!

Otherwise known as the 'drain my battery' button.
Spot on! Hate it with all my heart
Do you mean the Control Center? You can customize it under Settings > Control Center and remove or move the flashlight.
Seems like it's _finally_ time to retire the 2016 iPhone SE. 6 years of active software support, not bad at all compared to the competition.
Assuming a September 2022 release date, the 2016 SE would be a phone supported for 6.5 years.

The 6S/6S Plus beats it at a 7year life (released Sep 2015).

I sincerely hope that as we are getting to much faster chips (A15 is a beast) and not so many hardware dependent software features every year, these life cycles would improve.

I have had a 6S+ since Nov 2016 and I really don’t want to switch to a newer iPhone without TouchID. I wish they’d retained this on top of FaceID.
So, in other words you want the newest SE? I don’t see the problem. https://www.apple.com/iphone-se/
It has no dedicated headphones jack !!!
It’s 2022. Buy a pair of AirPods.
but it wasn't removed in 2022.

and why keep it then on all of their computers? because it's useful.

it's nice to have bt headphones while i am biking, but i surely dont need it on a 6h train ride. it's just another thing to keep charged and it has happened that i needed it right after it went empty. perhaps i should by 2 pairs?

just because a lot of people stopped vocally moaning about it, doesn't mean it's not gonna be missed. magsafe came back from the dead, this will one day too :}

Wear $250 pods while biking so they can get lost, fall down a vent, or get run over?
It's RAM, not CPU, limitations that limit iOS compatibility. iOS 13+ required 2 gigs of RAM. The SE/6/6s are 2 gig units.
The iPhone 8 has 2GB RAM and iOS 16 can be installed on it. The cutoff seems to be more complicated than how much RAM phones have.
Am I the only one sooo excited that we’re getting native support to pair the iPhone with your Mac as a webcam???!!! I know someone is getting sherlocked but I am loath to install an app on my phone and then on my Mac
Yeah that’s a nice one, I was testing some 3rd party solutions for this a few weeks ago and concluded they suck. Looking forward to this one.
That's only a way to burn your battery faster. Go and buy a webcam. With 100$ you get maybe the best on the market.

I have epoccam only for emergencies (like when with covid webcams were sold out)

Is there somewhere I can read more about this? I was optimistic that using my phone as a camera while plugged into a charger might not hurt my battery much.
It’s generally just having your phone hot that degrades the battery. Try it out and feel your phone. If it doesn’t seem worryingly hot, it’s fine. I wouldn’t be worried about this at all unless you are in calls all day, and even then, it’s still likely a non issue.

And then even if it is an issue, it’s pretty cheap to just replace the battery later. All this stressing over battery life is pointless.

Strong disagree. I bought the Logitech Brio 4K and it was a complete waste of money. Even the best webcams are terrible compared to the iPhone cameras, front or rear. On top of that the camera is glitchy and the angle from on top of my 30” monitor looks terrible. EpocCam is way better. The quality is better. It never glitches. And I have much more flexible placement of my phone.

You can connect to the phone over either lighting or wireless. If you do it via lightning then you don’t burn the battery at all.

Ya, the only thing my Brio does particularly well is Windows Hello, otherwise it’s nothing special.
Logitech c920 is still the best 1080p webcam for most usage, and easy to find under $70.
The sensors, optics and processing on any recent iPhone leaves even $200 webcams (Brio, Elgato) in the dust. If you want a better camera, you have to go with a mirrorless or DSLR hooked up to your Mac, and these setups are finicky and require third party software. If this Just Works, it will be a massive upgrade in image quality for most people with a camera they already have, perhaps not for everyday (except if you want to reuse your old phone as you upgrade) but for that one job interview or other important meeting where you want to look your best.
Do you really need that? I was amazed when I tried Epoccam on my iPhone and used it for a while, I wasn't able to find a webcam around...

Now I don't care. I look more than good with a Logitech webcam and some proper lighting.

Camo (by Reincubate) is the app they’re copying. Camo is awesome. It does color correction, cropping, zooming, a ton more features. Also works on Android, Windows, and many combinations of devices. Worth checking out.
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Camo will get 1080p60 soon which I doubt Apple will support but that alone would be worth continuing to use Camo. (if they can ever do 4k30 they'll have a strong video recording niche)

I also doubt Apple will include the other video tweaks you mention.

Camo is also quite expensive though.

To remove watermarks or use those features you mention you need “Pro”.

Pro costs $4.99 a month, $39.99 a year, or $79.99 for a lifetime license.

Camo is really great!

I hope they survive.

They have the advantage of working with older devices like the iPhone 6S and iPhone 7, both of which have excellent cameras that are better than most webcams I've tested them against!

There is also DroidCam, which despite the name also has an iOS version. It has a pro version that's a one-time purchase.
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What Mac do you own that doesn't have a webcam built-in?
Have you seen the image quality of laptop webcams?
The Studio Display's webcam's quality looks like a flip phone from 2006.
Mini, Studio, Pro, any laptop in clamshell mode, and previous generation laptops with 720p cameras…
I think it's more about the ability to position the camera independently from the screen.
But will "system data" use less than 4.5 gigs on my 6S?
Iirc iOS 16 requires at least an iPhone 8.
It won't because your phone will no longer be supported by Apple with updates.
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I'm by no means an Apple fanboy, and the presentation[0] had me slack-jawed.

This is a serious shot across the bow for other companies who are vying for do-everything-be-everywhere dominance (basically, Google). I can only assume that product design/vision people at Google are watching this and absolutely shitting their pants (if I'm over-blowing it please let let me know).

Also, despite how absolutely customer beneficial almost every change looks, Apple (and other similar size companies) probably should be broken up. This is too much power, too many markets to dominate, too much synergy for one company to wield. They will never meet the current legal requirements for a monopoly, but this is definitely monopoly power on display.

Apple is an existential threat to so many companies (Venmo, BNPL firms, activity trackers, news companies, traditional TV broadcasters) and they seemingly execute so well that I don't even know where to start. How can a BNPL firm compete with apple offering the same service at no extra charge? Just the disappearance of easy money has crashed their valuations already.

They managed to describe AI/ML in an actual meaningful way halfway through the presentation. I'm impressed by that messaging in and of itself -- most of the time AI/ML is introduced as future porn/hand waves, Apple is engendering trust.

[0]: https://www.youtube.com/watch?v=q5D55G7Ejs8

I felt the same way watching some of the super cool things google is giving to pixel phone users at IO last month.
I don't think you are overstating it. They have achieved massive amounts everywhere and swiftly wipe out entire companies with ease. But on the other hand, they deliver products that are simply much better than what they replace. Apple completely obsoleted Tile with AirTags, but the airtags work so much better and users are better off for having them.

Are we really better off having competition for competitions sake rather than looking at what delivers the best outcome? Is there any value in preserving the business models of lesser products which are unable to compete on quality and features? Many of these businesses are on shaky ground anyway. BNPL companies are in a dire situation where almost every other financial institution such as banks, paypal, etc all copying their very easy to copy product.

I think you're leaving out the fact that the airtags system is part of an intrusive global surveilance botnet run by the likes of apple. But I suppose putting all this power in the hands of so few people is worth it if some clueless consumers can find their keys faster.

Edit: This may sound ridiculous, but I seriously do not think companies like apple or microsoft have ever contributed anything of value to society. They are merely rent-seeking operations.

That does sound ridiculous. They have market dominance because of the value that they offer. IBM is a great example of a company falling from grace; it happens all the time and can happen to Apple.

Rent-seeking is a seperate issue, but no different to the Industrial Age and how Railway providers would do the same. We have inadequate governance.

> They have market dominance because of the value that they offer.

This isn't true for Microsoft.

They're a monopoly for most of the PCs on this planet and since they've been that for years now, changes to a different system which may still work out are hard and sometimes even impossible.

Same goes for the mobile infrastructure for different reasons. Someone who "grew up" in the Apple infrastructure will have a hard time changing to Android and vice versa. However people within the Android infrastructure have at least a greater choice of hardware (and for a few of them choice of an Android version).

Exactly.

Microsoft makes so completely bonkers amounts of money just from Windows and Office that they can use it to prop up other branches of their business that aren't generating profit yet.

I love Linux, though my love is waning and I’m starting to see the light of BSD, so don’t get me wrong here… but what you wrote is just painful to read.

Firstly, the “botnet” is afaik opt-in and it still has a semblance of privacy in its design. You might do well to inform yourself of how it works and how people have played around with it.

Saying that Apple or Microsoft have not added value to the world is just absurd.

For one thing; we would very unlikely be running windowing systems of any kind without them. I know that sounds absurd and like it was inevitable, but there was nobody else doing that at the time afaik.

Second to that Apple did put a lot of effort into typography on computers, something nobody else was doing: so you can thank them for fonts.

Microsoft made popular the idea of ad-hoc file sharing with samba/smb.

Microsoft’s office suites, love them or hate them, literally run the world; I can’t even imagine a company that doesn’t interact with excel.

Apple created (or at least heavily developed) CUPS; which remains the best way to print on every UNIX system I’m aware of.

These are just a few examples, and sure, the history is mired with anti-competitive bullshit and forced attempts at pushing awful technology, but…

Such blatant ignorance is unjustified on this forum. I’m honestly ashamed.

> I can’t even imagine a company that doesn’t interact with excel.

That's some very poor imagination. I run a company since 2007, haven't opened MS Excel even once since ~2006, ask me anything. Thing is, companies existed long before excel came to be, and will exist long after it will fade away to history.

Which bank do you use? They all use excel fairly extensively. Sometimes to disastrous effect[0].

Ever been audited? Nearly every auditing company is using excel.

Even if you’re not using excel, it is the lingua Franca of spreadsheets. The next closes thing is a CSV which largely exists as an interchange medium.

Excel is undoubtedly the world's most used and most popular database software even though there is a multitude of alternative more, efficient and frankly, even more, user-friendly solutions out there. It is frankly ubiquitous.

I hate that this is true, but it is reality.

[0]: https://www.efinancialcareers.co.uk/news/2020/10/excel-mista...

My business is not located in the US so the names of my banks will hardly say anything to you, but yes, I've been audited and always provided necessary information in stable open formats like PDF.

If I would ever be asked to provide some report in a proprietary format like MSOffice (I know it is pretending to be open, but this OOXML is nothing more but a mockery and corruption of an open standardization process), I'll ask to buy me licences for the necessary software to compile such report, including a licence for the operating system to run the OS-specific software on.

While this puffy talk holds no water of course if the tax man just demands you deliver files in a format he wants, you can easily do so for very cheap using the Office365 cloud offering, which doesn’t require you to be running a paid OS. I don’t think you can take someone to court for the $10 a month that costs.
I'm not familiar with how 'tax men' work in the US, but in countries i'm familiar with government officials do not dictate file formats, and all communication is done in formats that are open standards. In the slim chance that some bureaucrat would continue to insist on using .xls or .xlsx, I'd probably ship him an exported file from LibreOffice, and say that it's the best I can do. And then again, being a proponent of Free Software and open standards, I'd probably refuse using a proprietary format. So far, I had some luck in avoiding using microsoft office file formats in the past 15 years of entrepreneurship.
Many US Senators haven't used email, let alone a computer. Their imaginations must be incredible.
> Firstly, the “botnet” is afaik opt-in

You “opt in” by enabling “find my iPhone”. The same feature has now been scope creeped to include constant active scanning in your local area and reporting back. The original feature sent Apple your devices location periodically.

You have to dig through a series of menus and scary warnings to turn the additional garbage off.

It also gets used to find your iPhone if it’s turned off.
If Apple only made better products than their competitors, a case could be made, sure. The problem is things like the 30% shake out on transactions in other apps.
Why do you force me to defend Apple?

Trotting the 30% tax as an Apple exclusive problem is extremely disengenuous.

Sony, Microsoft and Valve also charge 30% (and have draconian agreements that are even worse than apples).

It’s like Foxxcon all over again; when Apple does the same as everyone else, suddenly it’s a pariah. (For context I’m talking about the suicides at Foxconn due to the abhorrent working conditions, despite the fact that nearly every large OEM and board maker used them: Apple got the most shit).

Sometimes I think the media might have a bit of bias against Apple for some reason.

Not that the criticism isn’t justified, but it’s definitely not levied even handedly.

Similar as they may appear, the comparison between Steam and Apple's AppStore is disingenuous.Valve doesn't prohibit developers from selling the app directly to customers and installing the app on their devices, bypassing the middleman. Apple absolutely locks down iOS devices and direct installation of anything is impossible (testflight and MDM options do not count).

This makes these two appstores completely incomparable. Enrolling in one is voluntary, and is done by developers because it is beneficial to them, another one is extortion.

As far as I understand (I was only working in the same building as uplay/Ubsioft connect) there were rules about payment processing (ie; all games downloaded through steam have to use the steam payments api: this is all I can find on the matter at a glance: https://steamcommunity.com/discussions/forum/0/1755779919109...)

Second; while you can sell your program in other places, you may not charge differently than steam. Which makes a lot of sense but is quite hard to grapple with in reality. I think there are cheeky “letter of the law” ways of working around this but obviously Valve don’t want that and then look for other reasons to just drop your entire catalog at random (this was not done by Ubisoft, despite the title and article claiming that: https://gamerant.com/ubisoft-remove-game-steam/)

After all; why go outside of steam if it’s not cheaper?

Some people don't like Steam since its proprietary. I own around 200 games on Steam and almost all of them have Steam's DRM that prevents me from running the game without being logged into Steam.

https://partner.steamgames.com/doc/features/drm

Some games can be bought on Steam, GoG (DRM-free), and/or their website.

Example:

https://www.kerbalspaceprogram.com/games-kerbal-space-progra...

https://www.gog.com/en/game/kerbal_space_program

https://store.steampowered.com/app/220200/Kerbal_Space_Progr...

Others doing the same doesn't justify the practice. I am calling out Apple right now because this discussion is about Apple, not because I just want to blame Apple and give a pass to the others. What is this argument, is Apple now the 12 year old 'bad' kid in class who gets blamed for everything? Should I be considerate of its feelings? Anyway, Google still allows alternative app stores on the platform like F-droid that is a major difference.

Since Apple has locked down the platform, they are the price setters: they decide for you that 30% is fair. Seems extortionate to me.

I’m more pointing out that as far as “platform costs” go, Apple is in-line with its contemporaries.

In fact it’s likely by virtue of the platform being so closed that the rate is so high (as my examples are console platforms which also seek to be hermetically sealed environments), so trotting out f-droid as a refutation does little.

Maybe I’m numb to this from working in games; try making a game and avoiding the 30% tax; even on a free and open platform like PC, outside of Epic and some home-grown launchers you’re going to be paying 30%. For consoles; forget about it, that’s the price.

It’s pay to play, and if you don’t want to pay then… don’t, nobody puts a gun to your head any forces you to support the iPhone. At least you have an alternative platform to target that is cheaper (Android).

Where as I got death threats when we put The Division 2 on Epic Games; the public opinion was not a good one: https://reddit.com/r/thedivision/comments/ae8vnd/_/ednd9fr/?...

>> It’s pay to play, and if you don’t want to pay then… don’t, nobody puts a gun to your head any forces you to support the iPhone

Right? If you don't like their monkeys then don't join their circus! Apple is spending billions of dollars to create their iPhone market that these people then want to tap into and profit from for free! Apple doesn't get paid unless you get paid, distribute your app for free and you don't have to pay Apple anything. Oh, you want to make money? Then you're going to have to pay for that!

If these people don't like it then I suggest they try distributing their software via Walmart, Gamestop, or Staples. Wait, what? You can't access their stores for free to sell your stuff! Say it ain't so!

Frankly I'm tired of this juvenile discussion. These people obviously have no clue as to how retail works and can't see that Apple has actually cut them a hell of a deal! A better deal than you're going to get distributing any product via a traditional retail channel.

Perhaps people would rather take the side of the consumer instead of the multi-trillion-dollar global conglomerates?

Feel free to donate as much money as you want to them though.

The consumer wants everything for free. Get back to me when you're willing to work for free - I'd love to "hire" you! :)
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Consumers already pay for the hardware which is why they're a trillion dollar company.

However there are other trillion-dollar companies that have free consumer services if that's really the issue (which it isn't). By the way, millions of apps are not monetized and therefore free to host so clearly there's not a critical cost associated with the app store but rather pure profit margin.

Simply allowing the install of additional app stores would solve all these issues and allow for more competitions and the free market to discover the real price of app store services.

The problem isn't the tax, it's that there is no way around it.

Let people install alternative app stores and every single issue is resolved.

If Apple didn’t generate a sizable profit from the App Store, would they really be bothered to keep making changes to the silicon and APIs that make developers apps run faster? It’s a genuine question; a good chunk of the A15 is dedicated to machine learning and Apple makes available a wide array of new APIs that almost seem pre-baked, eg this[0], and yet all a single iOS developer pays for in the $100 yearly fee is maybe 1 hour of an engineer’s time.

Apple may make a large chunk of profit from the iPhone (which only comes from scale, mind you; 1 new iPhone would cost a million dollars to make but 100M copies of a new iPhones only costs ~$40B to make), but the solution can’t be “App Store revenue drops 99%” (which would certainly happen; why would anyone stay with IAP and not switch to PayPal or stripe for a <5% fee?).

0: https://developer.apple.com/wwdc22/10127

That is the argument most monopolies make. Look at all the good things I am doing! I might not do them if I make less money! (While swimming in money and spending a fraction to R&D) Same can be said about the customers: they could've spend the 30% on things that are better for their life.
The problem is not AppStore-downloaded app using AppStore for IAP, it is that I am not able to download anything I would deem necessary on my very own general purpose device if Apple deems it not a good fit for their platform. For all I care force IAPs to go through their servers for 30%, the majority of the users will still use it just fine.

Just put a scary looking, click 35 times on this hidden menu option to allow proper sideloading, not this 3 apps for 7 days bullshit.

>Are we really better off having competition for competitions sake rather than looking at what delivers the best outcome?

No but competition is the bedrock of the resource distribution philosophy at hand. If thats not the case then we should just let all companies consolidate in to a large monopoly because their products are superior to non existing companies.

> Apple completely obsoleted Tile with AirTags, but the airtags work so much better and users are better off for having them.

not on android

There are no technical barriers on Android manufacturers adding AirTag support to their phones. The whole system is open.

But they won't, because they'll lose face and control of the data.

> AirTags are different from other Bluetooth trackers like Tile because they rely on Apple's U1 chip to provide complete functionality. Functionality is limited in iPhones that lack the U1 chip, and it's even more limited in non-Apple devices. You need an iPhone, iPad, or Mac to set up AirTags because they require the Find My app that's only available for Apple devices. You also need an iPhone, iPad, or Mac to put AirTags into Lost Mode or find your AirTags on a map because both of those functions require the Find My app.
> Are we really better off having competition for competitions sake rather than looking at what delivers the best outcome?

Yes, because there's a fundamental cost to society.

The cost v. benefit and what's actually an acceptable payoff is of course up for debate.

However the day has been coming for a long time. It doesn't take that much in the way of critical thinking, to have been able to preempt that this situation would manifest.

Many people have been asking for this for a long time.

Let's hope it's not too late when the destructive effect of monopolies are taken seriously.

Any discussion of monopoly must demonstrate harm to the consumer. Breaking up companies for breaking ups sake is not the spirit of antitrust law.

In this case, I can argue that Apple is protecting us from crappy companies. Tile sold its business to Life360. Life360 sells users' location data to anyone willing to pay for it. What's the fundamental cost to society of keeping companies like Tile around?

Maybe Life360 goes out of business. A bunch of engineers get hurt, some product people, marketers, accountants, administrators. 300 employees, laid off. That sucks, I agree. The effort of earning 27 million MAUs will be thrown down the toilet if they fail. That sucks. Now Life360 users must migrate to something that Apple offers. Is the product better? Yes. Does Apple have a fundamentally rivalrous relationship with its users? No. Does Apple sell users' data? No. I see no demonstration of consumer harm in this segment.

Let's take a real hard look at the people harmed by Apple's monopoly. These are other monopolists of their own vertical who are incensed that they can no longer enjoy monopolistic rents. Furthermore, that company may go out of business. The people being put out of business are likely engineers who would have no trouble finding another job. I do not have sympathy for technologists. I do have sympathy for the tens if not hundreds of millions of people in America who struggle to make a living. What's the effect to them if we break up Apple? Nothing. What's the effect if we don't break up Apple?

Apple at this point in their life has reached a point where its value proposition is more than just a luxury. They've created meaningful products creating meaningful changes in lives. Apple Watch has helped vulnerable folks (including me) get emergency services via fall detection, which leverages technologies and products made possible by Apple's "monopoly". Apple gives consumers the option to privately monitor their own home and premises through Homekit whereas other surveillance services brazenly monetize their services by selling data to law enforcement.

In the case of Homekit, what do consumers gain if Apple had to break out its home automation unit? They may have to pay more for that standalone service or else have their data monetized in other ways. Is that good for consumers? Heck no. What's paying for those services now? Apple's "monopolistic" profits.

I could go down the line with every one of Apples units and services. They've helped my family experience a level of richness that we've never enjoyed before.

For as much as pockets of the tech industry grandstands about "monopoly" because they don't like IAP rules, actual people don't care because they have benefitted greatly from what this "monopolistic" entity has contributed to their lives. You're going to have a tough time convincing me that this would all be possible had Apple not consolidated many parts of the industry.

> Yes, because there's a fundamental cost to society.

Insofar as my non-tech family and friends see it, this "cost" to society has been more like a dividend. When Apple starts acting maliciously, I'll drive everyone here to your local Attorney General's office.

Here's how I see Apple: Apple is Jupiter. It's the largest planet in the solar system. Is it terrifyingly large? Yes. Is it protecting me, Earth, from getting smashed by asteroids? Definitely. I like Jupiter.

Don’t forget to calculate into the picture all the companies that can’t even emerge due to Apple being there. What if down the road Apple Home start to suck for anything more than the most basic usage. There is no way to compete with it on merits base, as integration is essential for such a domain and apple would not let it not due to having a better product but due to simply owning the platform.
I have considered this and, in a former life, I likely would have agreed with you. To use another analogy:

Apple builds a beautiful, big house with no locks. A very wealthy family moves in. They love their new house. Then some folks started snooping in to spy on the household or to steal from them. Some of those thieves decide to use their loot to create more houses for the community. This causes the community to flourish. Others keep the loot to themselves.

Apple realizes this house needed locks from the start, so they install them. The community is arguably negatively affected, as there is no longer a home to steal from. Does this make it wrong for Apple to install locks?

Early, unfettered access to users and user data created a sort of primordial soup for innovation. It's impossible to argue that it didn't increase company formation. However, many companies grew by trodding on ground they should have had no right to.

This analogy is so wildly off the mark I don't even know where to start.

The core of the issue here is not user data, but the ability to interoperate with the phone OS. It's absolutely possible to do that without exposing sensitive data, by providing APIs and adopting open standards (for payments, notifications, message extensions, maps, etc etc). Case in point, it would have been technically impossible for Tile, or anyone else, to create a product as good as AirTags. That was not a matter of product vision or creativity, only of who has actual access to the phone hardware.

A better analogy would be that Apple does not allow you to bring third-party furniture into the house. You must buy theirs. And then the same for food, and eventually clothing, and water, and electricity... one day you bring this really cool TV into the house, just released, guess what's their next product offering that will slot in seamlessly with your furniture?

(I use all things Apple, but this power is starting to get me concerned)

One whole section of the keynote was dedicated to how HomeKit is being subsumed by Matter, a standard all of the major home automation companies are collaborating on.
I think Apple is doing a great job, but I also think trusting by default is a mistake. Apple’s leadership might change. In fact, no one can claim to know apple’s long game. You guys should watch Love+Death+Robots, Season 3, the Swarm episode. I think it’s very elucidating.
Here's how I see Apple: They will do anything to continue to grow. Including things that are seen as pro-consumer.

This is actually is a cost, as it's used to justify their continued domination.

The harm done shouldn't be examined purely in the sphere of the consumer .. it should be extended to society. The cost of Apple's continued success, is the probably failure of other smaller ventures. They stifle, and they dwarf most other commercial entities.

In another comment I mentioned that any set of user-positive functionality is underlain with a far more strategically important business benefit.

The only reason they do good is to continue to grow. Let's not kid ourselves.

And if we're talking space analogies, I'd argue it's actually closer to a black hole ..

> Any discussion of monopoly must demonstrate harm to the consumer. Breaking up companies for breaking ups sake is not the spirit of antitrust law.

Historically this was not true, although it has been true in the U.S. since the 1970s. Historically it was understood that a lack of competition was itself harmful, regardless of whether the monopolist was benevolent or not.

In the case of technology, harm is more difficult to demonstrate. How do you quantify the harm done by the absence of new products or services launched? It's easy to say Company B undercut Company C until Company C went out of business after which Company B raised prices. It's harder to say Company A had such a strong position in the market that companies D-Q never got past step 1 before either shutting down or being acquired by one of companies A, B, or C. Harder to prove the absence is harmful, but there is still harm being done.

If nothing else, a company so large it engenders a fan base that will defend its every action is edging toward "too big to regulate" in a way that doesn't bode well.

For what it's worth, I'm not big on breaking up existing companies along arbitrary lines as much as I am on unwinding acquisitions. M&A activity is what I think is knee-capping technology, and Apple is less guilty of that than many others.

Harm to consumer is only one side of antitrust. There is another different side about power and control. Both are valid.
I'm mostly fine with monopolies that exist because nobody can make a better product. It's scary, but there's not much to be done about it.

Unfortunately, Apple is not the kind of product I would actually want to use. They are still behind Android on many features, because the lock so much down, don't prioritize compatibility, etc.

They also cost more, and you can't develop apps for them unless you also have a Mac. To any techie, that's a problem, especially when a MacBook costs more than anything else I've ever owned.

iOS apps also seem to often cost a few bucks, despite free equivalents existing for Android. Perhaps because they are more expensive to make, or because they can't rely on a data collection business model, whatever the case pretty much everything seems more expensive.

There are lots of reports that third party stuff is just a bit worse because of the privacy restrictions.

The UI is non-customizable in a very annoying way, it's all based on gestures and shortcuts with many things hidden.

Apple makes appliances more than computers. Android, Windows, and Linux all share a general idea of doing anything, in any scenario.

With Apple you're never quite sure what they'll do. Anything beyond core phone use cases seems more like a bonus, and a lot of the exclusive features have to do with some other Apple specific thing.

Plus, apparently, they don't have per app notifications, and some are saying that push notifications can be unreliable.

There is essentially never a time when I want anything like a full do not disturb. So... I'd have to be interrupted every 4 seconds by crappy apps that spam notifications to avoid being unreachable?

With Android, you feel like no matter what tech task you want to do, you can probably do it with an app. I don't get the impression Apple is really trying to be more than an appliance.

The fact that Android seems to fill all of your needs shows that there is viable competition and the market is still working fine.

Most of the stuff you listed as an is things that others desire as a feature. And if that isn’t you, Android is a great alternative.

> There is essentially never a time when I want anything like a full do not disturb. So... I'd have to be interrupted every 4 seconds by crappy apps that spam notifications to avoid being unreachable?

Your solution is focus modes, which they spent rather a long time talking about in the keynote.

Now that I read about them, focus modes do seem like they're usable, but I'm not 100% sure, without spending a half hour looking into it.

Some say you can whitelist the messages app and let all contacts message you, some say that doesn't work? There's a lot more discussion and confusion than I'd hope to see about it.

It just seems a little less smooth than I'd expected, like as if "No affect on any other notifications, just make this Aliexpress app stop spamming" isn't really a core use case.

Why do you even have its notifications on if you don’t like them?

nb there’s also time sensitive vs not time sensitive notifications that can be filtered on, but it’s up to the app to say which are which.

"I'm mostly fine with monopolies that exist because nobody can make a better product. It's scary, but there's not much to be done about it."

It could be that nobody can make a better product, because of their power. Buying power for parts, for startups, for marketing, lawyers.

That said, I'm not for regulating too much, they do indeed make a fine product. I have an iPhone, it's to closed for my tasted but it just really works well.

The new EU open platform regulations seem like about the right amount of regulation to me.
> To any techie, that's a problem, especially when a MacBook costs more than anything else I've ever owned.

I don’t mean to be adversarial, but are you saying you’re a techie who never owned something costing more than $1K?

If you are under 30 and live in a major city with access to public transport, you might not be able to afford the downpayment for a house while never needing to buy a car, the other big ticket item. (And usually other appliances/toys are cheaper than Apple products, be it bikes, TVs, game consoles etc).
I understand. I have been under 30 in a major city. I'm a lot older than that now and am still unable to afford the downpayment for a house, regardless of the need for a car.

That said, a 1K computer that would wholly replace your other (probably >1K) computer shouldn't really affect your ability to afford that.

I'm not exactly sure how much my computer costs offhand, since it's been upgraded with RAM and an SSD, but it is probably still a bit under $1k, although likely a bit over if you count all the accessories.

I made the very highly questionable choice of getting into embedded systems with no degree or math talent, and while being clumsy enough I probably shouldn't drive.

.... so I have never made more than $30k a year, usually less, even when I've been in semi-leadership-ish roles designing $10k equipment.

A lot of the big companies that have a spare 100 grand laying around seem to want people who can do RF design and hand solder a BGA.

Low volume work for ultra small non-tech companies is a pretty different skillset.

There's nothing all that advanced, but the schedules are tight, things have to be repairable by people with very limited training, you're doing lots of unrelated work, there's legacy gear everywhere, arbitrary marketing related restrictions, and hardware costs matter.

Admittedly not a very big issue for most working professionals, but I would think it could be a bit of a problem for anyone in a non-tech industry trying to learn on their own.

Sometimes it is easy to forget that there's a huge range of incomes around the world, and iGadgets are distinctively premium. They're targetted at Californian yuppies, and get less popular as you move further from that target demographic. In third-world countries, Android has nearly 100% market share. In some Western countries, Apple is supreme.

At the same time, there have been comments (here also), that because iDevices have such amazing support and hence longevity, they're actually more cost-efficient. Hand-me-downs and resale value make an investment into an iPhone or iPad actually better value for money than replacing an Android device several times over the same time span because Samsung et al like to drop support like it's going out of style. For example, an iPhone I bought 6 years ago is still actively supported and in-use by some elderly relatives. It still gets updates!

Reminds me of this quote from Terry Prattchet's discworld series:

A man who could afford fifty dollars had a pair of boots that'd still be keeping his feet dry in ten years' time, while a poor man who could only afford cheap boots would have spent a hundred dollars on boots in the same time and would still have wet feet.”

I'm not sure they're targeted at California yuppies. There are people way worse off than me who not only have an iPhone, it's less than 3 years old. In some places it seems like you can even get looked down on for not having one. Seems like there's a lot of premium goods in that category.

iPhones kind of have to be, they wouldn't be very useful if they weren't mass market with the ecosystem that comes with that.

They might be very slightly more cost effective in the long run, but many modern Android devices promise multiple years of support, and of course, one can(As I'm currently doing, but should probably stop) use them beyond that period, or install aftermarket firmware on some of them.

Samsung seems to do security updates for about 4 years now, and OnePlus promises 3 major versions.

> Plus, apparently, they don't have per app notifications, and some are saying that push notifications can be unreliable.

iOS does have per application notification settings. Also apps have to ask permissions to even send them. You can also change how each app's notifications behave. It's also possible to group all notifications from an app or a group of apps to be shown at certain time of a day, all at once. I don't think there's any reliability issues.

https://appleinsider.com/articles/21/11/01/how-to-manage-not...

The focus modes expand this so that you have even more power to control how notifications work at certain time of day (or location etc). Focus modes also apply to all your Apple devices at once.

> iOS apps also seem to often cost a few bucks, despite free equivalents existing for Android. Perhaps because they are more expensive to make, or because they can't rely on a data collection business model, whatever the case pretty much everything seems more expensive.

This has a benefit that there are more high quality apps on iOS than on Android and the apps aren't abandoned as often.

Yeah but Apple products are so expensive, outside of the USA, most[1] people still use Android simply because their budget for a phone is maybe ~$300-$400 and they don't want a SE with the body from 5 years ago.

[1]: 73% according to StatCounter.

the new SE is quite affordable though and it lowers the barrier of entry
Sure, but Android phones with better specs (and bigger screens) are cheaper.

People naturally gravitate towards those.

Have you ever seen a non-techie buy a phone? No one cares about specs.
Specs might be better, but in real-world performance Apple provides the smoother experience. Not to mention that software support is sparse and short-lived for Android phones in that budget range. Sadly...
This is directly from Pratchett's "Samuel Vimes theory of socioeconomic unfairness".

Well-off people can afford the iPhone SE, which will get updates for 5-6 years. Poorer people get the fancy schmancy latest Android device with 42 front cameras that'll stop getting OS updates in a year or two. After 3-4 years it's completely unsupported by anything and bordering on unusable, at this point even the security updates have stopped.

Then they go get a new Android phone and GOTO 10.

(comment deleted)
>that'll stop getting OS updates in a year or two.

Buy better phones then? Samsung and Google both offer 5 years of updates now.

>after 3-4 years it's completely unsupported by anything and bordering on unusable No they aren't, and we all know you don't have a source to support this.

"Now" being the operative word here.

4+ years ago this wasn't the case and I watched people get burned by shitty support multiple times - all the while my iOS devices chugged along. Even flagship phones could get 0-1 official OS level updates.

Oh, and check the fine print on those promised "updates". IIRC the Samsung one guarantees "security updates" for 5 years - basically they'll backport fixes for high enough severity CVEs to older phones. You won't be getting 5 Android OS updates on them.

I'm willing to bet actual money that no more than a half dozen Android models you can buy _today_ with Android 12 on them will get Android 16 as an official update. On the other hand I can pretty much guarantee that the iPhone 13 being sold today will still get iOS 20.

They have a huge second (or third-forth)-hand market though (which is actually maybe the greenest part of Apple’s operation and one I will applaud them for). Most people would probably be much better off buying a 4-5 years old iphone than buying the latest shitty low-end android phone thrown at them by telecom companies that will be slow even as new and will be literally unusable a year later.

(Though the same disgusting practice is used on laptops where a mid-class 5 years old laptop can easily outclass a “modern” low-end one..)

My phone budget is regularly $1000 and I still can't justify buying an IPhone.
> I like how you say that you're no Apple fanboy but proceed with an absolutely content free praise post about how godly Apple is. You didn't even bother to mention a single feature of the update :D

Everything I mentioned... is from the update and other stuff from the link.

Seeing the massive amount of updates that actually seem like huge wins for consumers is what triggered the thought I typed out.

We're on HN to talk about interesting angles/takes, and if you've noticed I hid at least two in my post, which is why I thought it was worth posting:

- PMs at Google should really be worried right now

- Apple needs to be broken up

> The best thing is: you're the top comment atm while the features mentioned in other comments (those which acutally mention features) are hilarious: tab weather to get past weather, mark comments as unread and for whatever reason: pair your phone to your laptop camera.

The rest of that is classic HN -- users here are so technical (and usually have long standing grievances/wants) that they are interested in very specific feature sets and less fazed by the rest (especially if unlike me they are already Apple devotees).

> I guess I keep on not watching the presentation and wait how this thread develops. It's a fantastic advertising implosion.

It's advertising, but it's also a shot across the bow (again, why I made my comment). Apple barely needs to advertise intentionally/drum up a buzz storm, and especially here on HN. Apple is one of the most valuable companies in the world, WWDC touches the lives of many successful developers (they mentioned 33MM devs in the apple program, that is insane), it is naturally of importance to much of HN.

The company, what it stands for, and it's history are all deeply embedded in the minds of technologists the world over.

Again, I really am not a Apple fanboy (nor some Apple PR sockpuppet account):

- I barely talk about apple on my blog[0]

- I don't write Swift -- (it wasn't very good last time I glanced at it compared to the alternatives)

- I definitely don't like ObjC (weird bad lisp? no thank you)

- I don't develop apps natively (NativeScript for the win), I don't even have an active app developer account

- I use an SE2, but most features stay off and I buy it precisely because I do not plan to change it for the next 10 years if I can get away from it (also, RIP FirefoxOS)

I was just really impressed with their presentation, and my biggest take away were the thoughts I shared here, because they might be interesting (and Google PMs are here).

Seeing a company this dominant is kind of alarming -- you can't do the usual handwave of "oh but their product is bad". The problem is that their product is actually very good, and they seem to be the ones that care most about your privacy and align with your goals.

[EDIT] - Correction, Apple isn't the most valuable company in the world

[0]: https://www.google.com/search?q=site%3Avadosware.io+apple

This reply is a typical case of "failing to see the forrest for the trees".

You're so focused on specific features that you don't see the total picture. For normal users the significant feature is that it just works better: better integrated, better usability, better support. And through the integration they've replaced entire companies too focussed on a single feature as a product.

Even, or maybe especially, for technologists Apple should not be a joke, but something to admire. They do a lot of impressive technical stuff that should awe techies: just replacing intel by a home made cpu with no impact to users other than hugely improved battery life and speed?

> Even, or maybe especially, for technologists Apple should not be a joke, but something to admire. They do a lot of impressive technical stuff that should awe techies: just replacing intel by a home made cpu with no impact to users other than hugely improved battery life and speed?

As a person who used to work at Intel a long time ago in a non-design/architecture role... It is unbelievably impressive what they've done. Maybe it was always going to happen so there's nothing Intel would have done, but it must sting.

It's so hard to plan chips 1/2 years in advance and predict what the market will consider impressive, etc. They really nailed it.

They're also about to massively win with NVidia open sourcing their linux drivers, games-on-linux finally becoming a thing with Proton, etc.

Could you please stop breaking the site guidelines? You've been doing it a lot, e.g. by including swipes in your comments, posting in the flamewar style, etc. We ban accounts that do those things. It's not what this site is for, and it destroys what it is for.

If you wouldn't mind reviewing https://news.ycombinator.com/newsguidelines.html and taking the intended spirit of the site more to heart, we'd be grateful.

What's the issue here? Didn't you see OPs reply? He/she didn't feel flamed. Why did you?
Flamebait comments are still flamebait even if other people resist taking the flamebait.
From a moderation point of view the issue is that you've been repeatedly breaking the site guidelines.

In the case of the GP comment I think the point where you crossed the line was "I love how you just keep on sounding like an advertisement just before you repaet again that you are NOT an Apple-Fanboy". That's the sort of flamewar swipe we definitely don't want here. How the other person feels about it in any given case isn't dispositive; the problem is the effect such comments have on the ecosystem as a whole.

> Nope. That's Saudi Aramco and that's actually a company which doesn't need advertisement. You HAVE to buy their product.

Corrected -- you're right I should have said they're one of the biggest companies in the world. Wiki has them @ #6 by revenue.

I'd disagree on HAVING to buy their product long term, but for now it's certainly true that most of the world runs on fossil fuels.

> I love how you just keep on sounding like an advertisement just before you repaet again that you are NOT an Apple-Fanboy :D

Well I'm glad the prose is advertisement quality! I was certainly growing in my praise, but I think they deserve it at least a little bit.

It's funny because I realize full well that they're android-ifying themselves a bit (customizable lock screens), but it's done in the typical apple way where I think most people will never run into a problem with it, and it will feel intuitive/look good.

> PS. in the IT tech world I live in, having an Apple device automatically leads to becoming a target for all kinds of jokes (which is why nobody has one) but maybe I just don't understand what "technologists" actually means.

Yeah we probably just live in different worlds, no problem with that!

If you watched the keynote you’d be able to tie together mentions of BNPL and ML as features announced.

I also thought that the demo showing cropping out content from an image was impressive - but it’s the type of “tent-pole” feature Apple uses in stores and advertising to show how powerful their newer devices are - older phones don’t have the AI features. They time it well - guaranteed that with the iPad improvements we’ll see a new iPad to demo them.

Frankly, I’m excited. Apple’s managed to allow me to run 8 apps at the same time on my iPad Pro if I plug in a second monitor. On an M1 chip that could run full macOS if allowed and designed that way. Yep, basically Apple turned iPadOS into Windows 7 Starter Edition for netbooks (which was limited to running three windowed apps at a time, if I recall?).

It’s cool. Give it another year or two and they’ll have figured out how to present more apps on screen - and they’ll sell me an M3 chip to do it, probably.

Speaking of basic iPad functionality, I’m still waiting for the ability to listen to Spotify in the background while watching videos at the same time. No rush, Apple. I know you just got around to marking messages as unread, a feature I think my BlackBerry Pearl could do back when I was waiting for Copy and Paste and an App Store. Let me know when I’ve the AI needed to take screenshots of individual windows on my iPad now that they can overlap, that would be quite useful. Or swipe to scroll when using Sidecar.

Biggest disappointment: the keynote made zero mention of Shortcuts app on macOS. Will I ever be able to set timed automations on my Mac like I can on my iPhone? Will we ever get - not just feature parity - but a really awesome, well-integrated story to tell about automation across all these devices? (I suppose the answer, now, as always, is to write a native cross-platform app, but there’s a no-code story that’s been very slow to develop here…)

Also, Google might get a lot of well-deserved flak for killing products, but I still miss Bento every single day. Thanks, FileMaker by Apple, for releasing and then killing an excellent competitor to Microsoft Access and Notion well before it’s time.

I wish they’d just kill FileMaker already, it would be so much better as an abandoned feature of iCloud since I’d get it as part of my Apple One subscription and they wouldn’t up sell me on enterprise features I don’t need in order to, you know, share things with others. Apple’s need to call some products business and other products consumer means it can never fully adopt consumer products like SharePlay and iMessages within their business products like FileMaker or MDM. Slack could have been an Apple product, but Apple can’t figure out how to make and price it’s products for small businesses and freemium. Not to mention I’d pay more if I could add more people to my family plan and help manage the family’s devices, but nobody seems to want to do that either.

> I’m still waiting for the ability to listen to Spotify in the background while watching videos at the same time.

What kind of a brain do you have when you can watch a video while listening to music? What's the use-case for this?

Exercise for one - I like listening to music to keep a beat going while exercising but I also want to occupy my brain and watch a video. Especially when watching live content, such as lectures or slow conference presentations, it can be nice to have some chill music in the background. Finally, there’s always the use case of wanting to listen to your own music while playing a video game and not miss out on the video game sound effects.

Even better if they can use some of their advanced AI on an app-by-app basis to remove noise in videos or remove music tracks from videos automatically and focus on the talking. Then I could put my own music in the background or leave it silent to focus better. I can do this on a computer with Rogue Amoeba’s apps and VST plugins, but I can’t do anything remotely like this on an iPad Pro.

> Shortcuts app on macOS

well they have mentioned at least that I will be able to run them from Spotlight. Something I was wanting to do with Services since I came across Quicksilver app back in the days.

> I can only assume that product design/vision people at Google are watching this and absolutely shitting their pants (if I'm over-blowing it please let let me know).

You're overblowing it. Nobody is shitting their pants.

I agree that Android phones are inferior compared to iPhone (since forever?). And Google knows it.

But you're underestimating the beast that Google is.

Infact I think Google even gave up on making flagship devices, because Pixel phones are positioned as a midrange device.

It's a Ferrari vs Toyota situation.

Now, if Apple comes up with a search engine that magically gives you the best result up top everytime, _then_ Google would be really concerned and have a code-brown situation (even if search engine is not where the majority of $$$ comes from).

Let me know if Google comes up with a search engine that magically gives me the best result up too every time (like it used to)
That's my point.

Google search has degraded.

If Apple comes up with a great search engine, then Google would be concerned.

Well glad I asked -- HN always has good takes from people who are actually in the room.

> But you're underestimating the beast that Google is.

When I think of how Google exerts it's power on the consumer I can think of these things:

- Search

- GMail (the on-ramp to GSuite)

- Chrome

- Android

These are all powerhouses, but they're not unassailable. In fact I think Apple's moat is more defensible than Google's -- lots of companies have tried and failed.

I'd love to hear why I'm wrong though, I've never worked at big G or worked in ads or some other sector they Google is dominant.

Google is making some great inroads with Chromebooks (and essentially trying to get the next generation), but... Just about everything Google does I'd rather trust Apple with, and all that we're waiting for is them to give me the chance.

> HN always has good takes from people who are actually in the room.

Just to clarify, I'm not in that room :)

> if I'm over-blowing it please let let me know

Yes you are

I'll try not to be too casually dismissive but let me start by saying your gushing reads nearly content-free. You asked to let you know if you're over-blowing it and yes I believe you are. I'm a millennial and don't see anything that blows me away by this keynote.

Should they be broken up? Yes, together with the other tech giants. Are they doing something that's particularly amazing compared to what Google is doing with the Pixel? Not really. Google was doing magic eraser before iOS 16.

They're "just" a tech company, if a monolithic one. They're not meaningfully improving the lives of humans in a way that lifts millions out of mental illness. Emoji wallpapers are nothing more than distractive features to our inevitable suffering.

Let's try and temper our praise of what tech companies are actually doing for humans so we can focus on what's important in life: the reduction of human suffering globally, improving outcomes in welfare holistically for all people everywhere.

> I'll try not to be too casually dismissive but let me start by saying your gushing reads nearly content-free. You asked to let you know if you're over-blowing it and yes I believe you are. I'm a millennial and don't see anything that blows me away by this keynote.

Appreciate it! Yeah, I figured maybe I'm just not used to enough WWDCs -- but surely they can't be this feature packed every time.

There are some seriously good consumer-facing features in here, that I find it easy to not be cycnical about.

> Should they be broken up? Yes, together with the other tech giants. Are they doing something that's particularly amazing compared to what Google is doing with the Pixel? Not really. Google was doing magic eraser before iOS 16.

But this isn't really about just one feature in particular -- the combination of these features under Apple just seems more cohesive than when Google puts them together. When I see Google Pay, I don't think it's going to kill Venmo -- when I see Apple doing peer to peer payments, I worry for Venmo.

There's also an implicit trust (their continued emphasis on "privacy", they're leaning into it hard), and Apple has built a reputation on having things be easy to use for the end user -- even if it's at the expense of control and power users.

Google has less of that golden UX reputation, and a lot of people get really turned off by the proliferation of low price and also low quality devices that are full of bloat/spyware and end up sacrificing user time. Low price does not imply low quality, and I prefer the relative openness of the Android, but I have to admit that Apple does UX pretty well.

> They're "just" a tech company, if a monolithic one. They're not meaningfully improving the lives of humans in a way that lifts millions out of mental illness. Emoji wallpapers are nothing more than distractive features to our inevitable suffering.

This is interesting... uhh that's one of the biggest companies in the world. Not one of the biggest tech companies, one of the biggest companies period, by revenue.

I'd argue they're doing a lot for improving lives of humans, though not necessarily related to mental illness -- that you have to lay at the feet of some of the social media companies and other things.

Emoji wallpapers are distracting features, but what about the people who organize local protests or use their iPhones to look up vital information? Gotta take the good with the bad here -- most of the examples were also pictures of people who were important (i.e. presenters' family members).

For example one of the presentations that really hit me was the easy of parental controls/time limits for devices -- in my mind they've just become the default correct choice for parents who have to grapple with how to control their childrens' exposure to the internet/content. It's a bit of a first world problem, but still it's one that parents the world over will have to deal with and they've chosen to spend time making it easy.

Apple is somewhat sheltered from the bread-and-circus promoters designation in my mind because they really do produce tooling -- iDevices have stayed tools and for the most part are not as surveillance heavy as other similar tools.

> Let's try and temper our praise of what tech companies are actually doing for humans so we can focus on what's important in life: the reduction of human suffering globally, improving outcomes in welfare holistically for all people everywhere.

I agree with this sentiment, but it seems little weirdly moralistic -- the world is actually doing massively better, human suffering is trending downwards. It's not all gone obviously but most of human life is getting better -- Apple can do more to help move that along, but doesn't seem like a reason to downplay their accomplishments either.

Again, I just want to state I'm not a diehard Apple fa...

I’m not sure what exactly did you find that impressive, the whole thing was very “incremental update”-y to me. Several features probably spent more time under marketing than under development.
But these incremental updates tell a very compelling story to me looking at it holistically, and from a customer/user point of view.

That's the thing about competition -- it just sneaks up on you, and the firms that are just slowly making really good incremental updates win over the long run. It's little by little, then all at once.

For example, being able to clip your iPhone to your monitor, and get two camera feeds at once. This looks kind of silly and like a gimmick, but this is going to shake up the live streaming space a little bit.

People have been mucking with buying DSLRs, setting up software, getting a second overhead camera, making sure things don't overheat. If they do this right, that's all over, and now more and more people are going to be using the iPhone (they probably already have) along with maybe an external monitor.

At some point, a nerd will implement the pairing and use-as-camera ease (if it isn't already possible) on windows/linux, and it will get even easier.

Another thing towards the end -- apple dipping it's toes into collaboration, and building it into the platform and across apps. Google is definitely reaching a lot of people with Chromebooks and building itself a platform, but Apple's UX and focus on being buttery smooth/sacrificing customization for widespread usability feels like it's going to win.

Is Apple search inevitable? Isn't it basically already here? Every search that someone does from Spotlight is that much closer to being one less search that Google can see/monetize.

> Isn't it basically already here? Every search that someone does from Spotlight is that much closer to being one less search that Google can see/monetize.

Well yes, sort of already there, yes. But Google will still get to see/monetize for a while yet, as explained below. The class action lawsuit might accelerate that process. Apple’s WWDC announcement that Spotlight will now feature more prominently on home screens is the next step in directing your searches, with Siri and/or other search tools/partners.

With Spotlight your are directed you to web search results not from the search preference set in your default browser, but instead for the preference set in Safari. And Google is the default preference in Safari. So Google will still see most of the searches (and keep paying $billions for the traffic).

An example might illustrate this clearer: say Firefox is your default browser and Ecosia (or Mojeek) is set as your search preference. In this case the Spotlight search would go ahead and do the search in Firefox using the search preference set in Safari (which is likely to be Google). Ecosia or Mojjek or any other different choice you make, is bypassed.

Astonishingly, even if you delete Safari, the default search choice of Safari will still be used by Spotlight.

> and they seemingly execute so well that I don't even know where to start.

I guess I'd have to disagree. the only product that apple really blows out the rest of the competition out of the water are probably in wearables, and that's mostly due to google's incompetence. Everything else is dominating market share either due to owning macbooks being a fashion statement / status symbol, or people are forced into it by the walled garden because they already own one or two of their products. I'd also might agree in the tablet space you could argue they are probably better than android but I wouldn't say they are doing better by much, it's mostly the app ecosystem for tablets being really poor in android.

Or maybe, juuust maybe, those M1/M2 Macbook Airs really are great value for money and superior to anything in that price range? Ever thought of that? Maybe it isn't just people being slaves to fashion.
let me know when they don't break my container images when I build them. Or support bootcamp / parallel / fusion. I agree what they are trying to do with the M1/M2 macbooks is good but right now its just an over priced email checking / movie watching machine. I rather get a tablet for that.
Where are you getting that from? These laptops are monsters at compiling code, video editing and a ton of other professional uses. Yeah, it's a new architecture, but this 'problem' is mostly solved and the remaining issues (like actual x86 emulation that is not qslow as molasses) concerns 1% of the user base.
wife is an iOS dev for a large company, none of her stuff for her current app would compile properly when they did a pilot test to swap to M1 macbooks. I currently work for a govt contractor and was piloting the M1 macbooks for our project. It would compile fine locally but the images won't not run properly on rancher / k8s if we pushed our images up from our laptops. Would still work if we built it from our CI/CD servers, but that didn't exactly inspire confidence for us to switch over when what we test locally will be different from whats in test.
But this has nothing to do with "confidence" or software quality, it's just the nature of the architecture change, which developers should be aware of. For normal (non-dev) consumers it has near zero impact since everything else just runs normally.

Images have now to be built as x86 for deployment vs arm64 locally. iOS project dependencies need to be rebuilt as well, and some would have broken build scripts because they never imagined you could be developing on arm64 so platform arch is hardcoded everywhere. I've had this issue myself, but it's on third parties to update, not Apple. This is all well known, and already the case for Windows RT / ARM and others, the Apple ecosystem just needed time to adjust.

confidence i'm talking about is i don't feel safe developing and delivering the software I develop on it when it will be run on a non ARM environment.

> This is all well known, and already the case for Windows RT / ARM and others, the Apple ecosystem just needed time to adjust.

and I'll continue to wait until they smooth things out more cause right now it's still not there yet.

I'm running all my necessary Windows software in Parallels on an M1 Mac now. Even Windows software that isn't specifically supporting Arm, since Windows 11 now does its own emulation or virtualisation magic.
when I last tested it, android studio wasn't working, then they added support supposedly and it would start but randomly crash on me all the time. Same thing with a lot of hardware peripherals like my webcam that I plugged in.
Sorry, but I'm not seeing it. Both iOS and Android are way past their "diminishing returns peak", and that's fine. They both do everything most people need out of a smartphone, and have been doing so for a decade. All that's left is adding random features and services and selling them as groundbreaking innovations.
Incremental improvement is a much more reliable vehicle for improvement than radical redesign [citation needed]
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Important consideration is that Apple has the advantage of bending the shape of their APIs to serve their needs to deliver best results. However, due to how closed off the platform is, third-party developers can never even dream of having such privilege which means that they are simply not allowed to build experiences that can compete with Apple even if they could.

This skims borderline on anti-competitive behaviour which will probably cause more regulatory scrutiny in the future. It is also an interesting question what is the overreach and what is genuine investment - Apple will go out of their way to solve a problem in silicon if they can't do so otherwise yet this is not something that you can probably fit in a legal framework easily.

I agree with you. This year’s WWDC is a clear indication that Apple has the appetite for everything. CarPlay is the best example.
can you clarify your case here about Apple as an antitrust or monopoly power?

In what ways are they using their market power to diminish welfare or competitiveness of the marketplace?

> In what ways are they using their market power to diminish welfare or competitiveness of the marketplace?

I think my example of BNPL firms is pretty good! Very hard to compete with BNPL @ no extra cost, from the company that already knows quite a bit about you, even if they never share it.

>How can a BNPL firm compete with apple offering the same service at no extra charge? Just the disappearance of easy money has crashed their valuations already.

Not really relevant to your point as a whole, but about BNPL. In Mexico basically any credit card worth having offers BNPL. Typically the agreed solution is just to charge interest to the merchant. Stripe Mexico has it: https://stripe.com/mx/pricing/local-payment-methods (see meses sin intereses), for an example of the fees involved.

In addition to this there are some institutions (like American Express) that offer BNPL at no charge for the merchant (other than the interchange fee).

No consumer pays interest in this scheme (it's in the name: meses sin intereses, months without interest), well, as long as they don't miss a payment (they charge interest then). So at least for this industry I don't think Apple is major threat. Surely BNPL firms can figure something like this out for the US. I think Mexico is not unique in this scheme.

> Weather. Tap forecast modules for details… Get hourly forecasts for the next 10 days

Been waiting for this basic feature of the weather app.

My experience with weather forecasting says that hourly forecasts more than ~50 hours (probably even less than that) in advance are so unreliable that they are completely useless.
Developer-wise, I'm kind of stoked that they'll be integrating their Dark Sky acquisition into an internal API (I know it'll frustrate non-Apple platform users).

I was just working on an app earlier this year for fun where I really wanted an easy to access, low-volume usage weather API in the same vein as using MapKit for mapping.

Now they've announced WeatherKit, which sounds like it'll fulfill my needs if ever get back to working on my project.

I really do miss Dark Sky on my android device... :( Thankfully their website is still usable from a non-Apple browser!
Did anyone notice that the lockscreen clock is partially obscured by the background photo in many of the screenshots?

What’s the idea behind doing this?

The idea is, that the subject of the photo "pops" (in the words of Apple).

Edit: and I think, a part is just "because we can", now that photos have the required depth information.

It’s a trick that graphic designers have been doing to magazine covers and such for ages now. But now we have the tech to pull the subject out automatically.
It works even with non-portrait photos that don't have depth information
Makes the foreground pop out at you just a little bit more. It's a cool feature, might as well showcase it.
Wow, this is a lot of changes. Haven’t been impressed by an iOS update for a long time now, this is different.
I like that Apple cares somewhat about photo metadata (captions, keywords), but what is the endgame for managing this when you exceed device/iCloud capacity? I have more than 2TB of photos and videos and the only way I can manage this is by extracting the photos and videos from the device into a non-Apple solution. The metadata is not embedded into the files. It feels destined to be lost, which is unacceptable for the amount of time and effort put in.
Clouds have an alarming tendency to use your data (submitted or generated) as an hostage to keep you on that platform.

This become very apparent once you try to break out and can’t easily extract it.

This isn’t allowed with GDPR. If you do a dump of your google account it provides all the media data/comments/etc as a json file next to the image.
Yep but your GDPR exports are still incomplete with many of the big services. GDPR is a brilliant regulation but it has no teeth.
I guess Apple is aware that by caring about photo metadata, they'll increase user retention for their cloud services.

Apple is always mendaciously aware of its own strategic business objectives. Any set of user-positive functionality is underlaid with a far more strategically important business benefit.

The genius of this setup, is that when Apple evangelists go to war, they have a clear script to fight with .. and the (often darker) business aims can be left in the shade.

I'm in the same boat as you. Purchase an Apple One subscription, it'll give you another 2TB. I'm hoping Apple offers higher tiers before I use that all up.
There is one thing critically missing from a privacy perspective: fine grained permissions for Contacts. It is all or nothing. All or nothing means, Facebook gets all my Contacts data if I enable the permission in WhatsApp. Including birthdays, notes, profile photos, email addresses etc.

iOS should have:

- Contact groups

- Share only individual contacts

- Share only phone number and first name or initials or so

- Mark some contact information as "never share those"

- Make apps believe they have full access

Inbefore: don’t allow shady companies access to my Contacts. Yeah, reality is more nuanced than that. And this is not about me, but people storing all kinds of stuff about me in their Contacts and uploading it to Facebook.

Knee-jerk ramble ahead...

I didn't watch the keynote, I just scanned the first page of hype on the website. The _only_ think I want is multiple points on my maps. I don't even have iOS15 yet and see nothing compelling about this release.

I've become "too old for this stuff"... and also too afraid of behemoth companies owning my life.

Can we have the old Apple back, please? Their tools were appealing, fun to use and stayed out of your way. Today's Apple looks slimy, creepy and overwhelming. And I actually trust them more than others to live up to the privacy and care promises they make.. they seem to do better than others. I just don't want them doing it in the first place.

I wonder how that setting up the lock screen flow is gonna look with my less than photogénique camera roll
What I would love to see in the Focus feature: have the ability to automatically silence work related apps (Jira, Slack, my Work email account, confluence...) outside of work hours. Automatically. Without enabling another focus setting
> And you can mark a message as unread if you can’t respond in the moment and want to come back to it later.

I find it funny and sad at the same time that we ourselves have created such a social pressure for synchronous communication that we prefer to use a form of lying rather than change the status quo and learn people to accept the fact that reading a message does not mean one has to reply immediately, and that one is not rude or disrespectful if they reply later.[0]

[0] Unless you are dating and playing one of those status games trying to prove the other person cares more.

Does this really undo read receipts? I thought it was like marking emails as unread in Gmail.