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Good read. Author writes Dick predicted four technologies:

* forensic text analysis

* automatic text generation

* SEO, aka writing for machine demands

* hyper-personalized recommendation engine

Author says these are all kinda inevitable, the first three are already contemporary, so we should expect the fourth to come rather soon.

That's a good summary! There's a skill to pulling the essence into tight sentences, I like that.
Well the 4th technology was easily replaced by majority media control. Which Noam Chomsky describes so well in https://en.wikipedia.org/wiki/Manufacturing_Consent.

There's no need for personalized links, when you can easily control all link targets in mass media via unregulated consolidation.