Damn, this is the correct URL:
http://www.theatlantic.com/technology/archive/2011/11/jotly-the-ultimate-app-for-sharing-everything-with-everyone-psych/247866/
Having talked with the creator, I'd say it's a more general stab at the current set of startup cliches. I don't think it was directed at anyone company.
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[ 3.8 ms ] story [ 35.5 ms ] threadBTW, that URL wouldn't work on my iPhone but this did: http://m.theatlantic.com/technology/archive/2011/11/jotly-th...
Congratulations, guys!
Reminds me of this comic: http://xkcd.com/927/