It's memorable is all I can say from experience with this product for the last couple of years. This isn't a product that someone is exactly searching for, so we've seen a high correlation to any name (good or bad) that is memorable to continued word of mouth sales / direct traffic.
I have to agree. I know it's meant to be playful and it pokes fun at the racial epithet. But, while I can't place why exactly, it just grates my ears§.
One more thing. The color choices on the website seem to clash (blue, lighter blue and lime green plus black).
I like the idea behind the product. I can see at least trying it out.
While these are all cool, we decided to hell with all of these things and that it was worth it to spend $400 on a kickass whiteboard that flips and does tricks and ended up with this http://www.amazon.com/Quick-Ship-Deluxe-Reversible-Markerboa... (paid ~$400 for it). It is awesome - rolls around and flips and we can take it with us to our new office, which is important.
Does anyone know why whiteboards are so damn expensive?
Congrats to whiteyboard, I think it's an awesome problem to tackle!
Thanks so much. Although I am a co-founder of WhiteyBoard, I do have this up all over my place and it works fantastically.
For people that don't want to pay $2.5/sw ft. We also have our original WhiteyBoard products which we created to combat the origial expensive dry erase boards. We thought Paint was an awesome way ato approach whiteboards, so we made a cheaper and better version of that as well. Enjoy!
Note that Rust-Oleum also has dry erase paint, available from Home Depot, Amazon, and other such places, that is also much cheaper than Ideapaint. (Also available, bafflingly, from Barnes & Noble: http://www.barnesandnoble.com/p/rust-oleum-dry-erase-paint-g...). Prices vary a lot, but it looks comparable or even a little cheaper than the Whiteyboard paint (but note that it is white, not clear)).
My guess is that Ideapaint is so expensive because most people have no idea dry erase paint exists. They stumble across Ideapaint while searching for whiteboards. It is such an obviously good idea, there is a tendency to assume it is very rare or else you would have heard of it before. Since it is a good deal compared to whiteboards from the regular office supply stores (even the "low use" whiteboards from those stores), it puts the customer in the mindset of thinking they have found a great bargain, and they don't go looking for an even better bargain.
Rust-Oleum used to be sold in-stores at HomeDepot. They pulled it from the shelves because it was defective (fact). They now sell it online but at a discount to get rid of the rest of the product. Beware of that solution.
As for IdeaPaint, I agree. They priced themselves high because they were the first mover. Little do peoplele know that they have been around for 9 years and have changed their name multiple times after different iterations.
I think ideapaint is priced higher due to the crazy good gaurantee (10 years and lifetime), greengaurd certification and the one coat application. that being said, I would get away with a cheaper costed whiteboard if it would be a temporary surface that I wouldnt use for years...
also, I took a look at the comparison chart on the site and did some research. while whiteyboard is cheaper, how can you prove that it has better technology? I called and asked about ideapaints outdoor applications and they have applied it outdoors and said it performed well.also, any dry erase marker is recommended for ideapaint. they also showed me a test with a sharpie that was removed quite easily. as for free cleaner, ideapaint recommends a damp microfibre cloth for cleaning, no cleaner needed. just a few things i uncovered after making a few calls.
in one of the videos on the site the girl said that whiteypaint was the first clear whiteboard paint on the market...there is actually a company in canada that is called solutionsmb that made the first clear dry erase paint...as for ideapaint being around for 9 years, it has only been available to market since 2008 with a "perfected" product. i havent been able to find any info on any other names they are under.please post any info that you find on this.
sorry for the long post, i overdue my research when looking into new products...
I put up some of the Rust-Oleum paint last year but I wasn't a huge fan. If you didn't erase within a few hours, your marks didn't just wipe off, which made it pretty useless. I didn't try any special cleaners though, so I don't know if that would be a solution.
Home improvement stores also sell tileboard in 4x8 sheets (128 sqft) for little more than the DIYers 10sqft sheet you linked. I got mine for $14, that's $0.10/sqft.
Tell you what: I will place an order today if you tell me:
* What Whiteypaint does to look decent on slightly textured painted walls (I haven't used other whiteboard paint, but I've used stick-on whiteboard sheets and had the same problem: bumpy wall, whiteboard marker, ugly drawing).
* Why Whiteypaint is especially easy to clean.
* How I'd go about un-Whiteypainting the wall if I was dissatisfied with it.
(I'm not going to argue with anything of your answers, if they're answers. I'm seriously interested. I know exactly what wall I'd put it on.)
The cost of a bucket of expensive paint is a rounding error to me, and, to be honest, so is the cost of having someone clean up a wall, but the wall cleanup also comes with a lot of logistical headaches for me.
Yeah I'm wondering if he means, "if I paint it on right, my wall will end up smooth, as if I laminated it". If I ran my fingers over it now, the way it's currently painted, I would feel lots of little bumps.
This was your moment. These are the biggest questions any potential buyer will have. You leave me unconvinced you have solutions to any of the questions Thomas outlined.
1. ? Clarify "paint it on right."
2. "We made it this way. Trust us." I am not asking for the chemical formula, but seriously more evidence is required here. How do we know it works? Why does it work better? What are you doing that they are not?
3. How does another coat of paint interact with your "whitey paint" which I can only assume is some smooth polymer. Will other paints stick correctly to it? etc. People don't want "shinier" they want their wall back.
Bobby, this is our first run so pricing is expensive. This stuff us not easy to make and we've already tried to be the lowest price in the market. Nonetheless, we will work on a cheaper price for bootstrappers since that's exactly what we are.
Why would I want to use this instead of tileboard? Tileboard is less than $1 a square foot at Lowes. It provides a very smooth surface even on a textured wall, and is easy to install (no painting, just cut, hang, done).
That doesn't work well. I've seen it in action a hundred time and there is ghosting everywhere. If you have a little extra money to spend, go for a real solution.
This looks neat (although I agree the name is problematic).
I've always tried to be a whiteboard person, but other than the occasional network diagram, I never seem to be able to incorporate it into my workflow (I have the same disappointing history with task managers, PDA's, and calendars).
edit: The one useful whiteboard I ever had was one for my shower (you wrote on it with waterproof crayon), although almost every woman who used my shower would end up drawing breasts on it.
I'm planning out my home office for a pending move, and keep flirting with the idea of getting a chalkboard, but the thought of chalk dust everywhere isn't appealing.
Jason, your product seems like a fun idea, especially because it allows you to use it over wallpaper (which, since untextured, is probably the best use-case).
That said, please go read How to Win Friends and Influence People by Dale Carnegie. Lashing out on Tech Crunch at users will kill this crucial PR moment for you and create a negative view of your product. There are many assholes on the internet - respond 'I'm sorry, how can we improve?' and 99% they'll back off realizing there's a real human on the other side.
I wanted to put up a whiteboard to cover the entire 8x16 foot wall of my apartment living room. Ideally you'd use ceramic coated steal, but that's extremely expensive and heavy, so you'd like a cheaper alternative. The problem is that every other surface besides glass and ceramic seems to ghost, without fail.
After researching every product and lead on the Internet I could find, my brother and I tested all of the most promising options:
1. Bare panelboard, the super cheap stuff you get at Home Depot.
2. Panelboard coated in gloss enamel.
3. Panelboard coated in some kind of sealer.
4. Panelboard coated in Rustoleum whiteboard paint.
5. Some disposable whiteboard squares.
6. Many others I've forgotten, including applying the foregoing coatings in different ways, e.g., painting, buffing, sanding after drying.
In the end, we found the most economical and ghosting free alternative by far to be bare panelboard and Mr. Clean Magic Erasers. The erasers are magic indeed: They effortlessly clear the board and leave no ghosting. At first I was worried the panelboard would be damaged, but after significant use, we couldn't detect any. Still, perhaps at some point the panelboard will wear out; however at $12 for a 4x8 sheet, and with the ease of installation, it's well worth it.
We screwed them to the studs with brass flat head screws. Since it took 4 showerboards to cover the wall, this created a plus-shaped set of seams that made a cool riveted effect. However, we caulked the seams and painted over the screws and seams with the whiteboard paint left over from the experiments. I would have liked to attach them in a cleverer way, but I'm not very handy.
I am in the process of finishing my daughter's room in the basement. She is an artist. I would love to give her walls to color on, but when the cost of the paint is as much or more than the rest of the room combined, it aes it hard.
I've thought about aconite, but then I'm left with seems all over the room (but I don't have to mud and sand ;). There has to be a better way.
I could post a youtube of it working wonderfully if you'd like. It is much like your product - it works great when applied right. I bet you just didn't apply it right...
Btw, can you reduce your thread trolling by 40%? You made it on TC, well done. Now let us talk about it without your constant marketing responses.
Wow, this is a very clever idea. In a couple of months I will be starting my own company, too bad that I think I won't find anything similar to your product in Brazil for at least a couple of years.
At our old apartment, we just got a piece of scrap glass for a pittance at the local glass shop. Glass is awesome, it never wears out and is always easy to erase.
In a pinch, you can always write on the windows, though you can't read it if it's dark outside. ;-)
It looks like the Glass Whiteboard people at the link above coat the back of their glass with white material. But what you are saying appeals more to me because I'm on a budget, and you can just mount the glass to a wall that's been painted white.
what about the atmosphere in the room? I guess the paint blocks off moisture and air transport, so if you paint all your walls you'll have nice condensation effects on it. like wrapping yourself in plastic.
54 comments
[ 2.8 ms ] story [ 109 ms ] threadOne more thing. The color choices on the website seem to clash (blue, lighter blue and lime green plus black).
I like the idea behind the product. I can see at least trying it out.
§ (dry-)erase-sheet, white-sheet, (dry-)erase-plane, plain-erase.
To me it sounds quite good, it's a kinda of paint on [not really] white board, so it's a white-y board paint.
$/Sqft comparison
Whiteyboard - $75 for 30sqft - $2.5/sqft -http://www.whiteyboard.com/
Ideapaint - $175 for a 50 sqft area - $3.5/sqft... http://www.amazon.com/IdeaPaint-Sq-Ft-Kit-Whiteboard/dp/B002...
Tileboard (often makes sense for a bootstrappers whiteboard) - $10 for 10 sqft - $1/sqft - http://www.lowes.com/pd_61082-46498-31023248_0__?productId=3...
While these are all cool, we decided to hell with all of these things and that it was worth it to spend $400 on a kickass whiteboard that flips and does tricks and ended up with this http://www.amazon.com/Quick-Ship-Deluxe-Reversible-Markerboa... (paid ~$400 for it). It is awesome - rolls around and flips and we can take it with us to our new office, which is important.
Does anyone know why whiteboards are so damn expensive?
Congrats to whiteyboard, I think it's an awesome problem to tackle!
For people that don't want to pay $2.5/sw ft. We also have our original WhiteyBoard products which we created to combat the origial expensive dry erase boards. We thought Paint was an awesome way ato approach whiteboards, so we made a cheaper and better version of that as well. Enjoy!
My guess is that Ideapaint is so expensive because most people have no idea dry erase paint exists. They stumble across Ideapaint while searching for whiteboards. It is such an obviously good idea, there is a tendency to assume it is very rare or else you would have heard of it before. Since it is a good deal compared to whiteboards from the regular office supply stores (even the "low use" whiteboards from those stores), it puts the customer in the mindset of thinking they have found a great bargain, and they don't go looking for an even better bargain.
As for IdeaPaint, I agree. They priced themselves high because they were the first mover. Little do peoplele know that they have been around for 9 years and have changed their name multiple times after different iterations.
WhiteyPaint studied everything and our solution is the result of that. We actually have a nice comparisson chart of this page of ourselves vs IdeaPaint here: http://www.whiteyboard.com/order-now-whiteboard/paint.html
Thanks HN for checking us out.
They claim their clear dry erase paint is patented, but I don't see them list the patent number anywhere.
also, I took a look at the comparison chart on the site and did some research. while whiteyboard is cheaper, how can you prove that it has better technology? I called and asked about ideapaints outdoor applications and they have applied it outdoors and said it performed well.also, any dry erase marker is recommended for ideapaint. they also showed me a test with a sharpie that was removed quite easily. as for free cleaner, ideapaint recommends a damp microfibre cloth for cleaning, no cleaner needed. just a few things i uncovered after making a few calls.
in one of the videos on the site the girl said that whiteypaint was the first clear whiteboard paint on the market...there is actually a company in canada that is called solutionsmb that made the first clear dry erase paint...as for ideapaint being around for 9 years, it has only been available to market since 2008 with a "perfected" product. i havent been able to find any info on any other names they are under.please post any info that you find on this.
sorry for the long post, i overdue my research when looking into new products...
* Cleans poorly, degrades over time, makes walls look messy
* Writes poorly (your wall is textured, a real whiteboard is flat)
* Smelly
We use roll-around whiteboards; we have an open office, though.
* What Whiteypaint does to look decent on slightly textured painted walls (I haven't used other whiteboard paint, but I've used stick-on whiteboard sheets and had the same problem: bumpy wall, whiteboard marker, ugly drawing).
* Why Whiteypaint is especially easy to clean.
* How I'd go about un-Whiteypainting the wall if I was dissatisfied with it.
(I'm not going to argue with anything of your answers, if they're answers. I'm seriously interested. I know exactly what wall I'd put it on.)
The cost of a bucket of expensive paint is a rounding error to me, and, to be honest, so is the cost of having someone clean up a wall, but the wall cleanup also comes with a lot of logistical headaches for me.
2. It's easier to clean because of how we made it. I really can't say much beyond that it just works, where others do not.
3. The good part about whiteypaint is if you do hate it, the wall is still the same color. nothing has changed other than it will be a little shinier.
Hope that helps.
1. ? Clarify "paint it on right."
2. "We made it this way. Trust us." I am not asking for the chemical formula, but seriously more evidence is required here. How do we know it works? Why does it work better? What are you doing that they are not?
3. How does another coat of paint interact with your "whitey paint" which I can only assume is some smooth polymer. Will other paints stick correctly to it? etc. People don't want "shinier" they want their wall back.
Visit your homedepot
Grab the White Bathroom board and ask the homedepot guy to cut in three equal pieces
The sheet is 8 ft by 4 ft, that gives you 32sqft for just $13.
For just $13 I have two in my office and third piece in my kid's room
I've always tried to be a whiteboard person, but other than the occasional network diagram, I never seem to be able to incorporate it into my workflow (I have the same disappointing history with task managers, PDA's, and calendars).
edit: The one useful whiteboard I ever had was one for my shower (you wrote on it with waterproof crayon), although almost every woman who used my shower would end up drawing breasts on it.
I'm planning out my home office for a pending move, and keep flirting with the idea of getting a chalkboard, but the thought of chalk dust everywhere isn't appealing.
That said, please go read How to Win Friends and Influence People by Dale Carnegie. Lashing out on Tech Crunch at users will kill this crucial PR moment for you and create a negative view of your product. There are many assholes on the internet - respond 'I'm sorry, how can we improve?' and 99% they'll back off realizing there's a real human on the other side.
Congrats again, I wish you well.
After researching every product and lead on the Internet I could find, my brother and I tested all of the most promising options:
1. Bare panelboard, the super cheap stuff you get at Home Depot.
2. Panelboard coated in gloss enamel.
3. Panelboard coated in some kind of sealer.
4. Panelboard coated in Rustoleum whiteboard paint.
5. Some disposable whiteboard squares.
6. Many others I've forgotten, including applying the foregoing coatings in different ways, e.g., painting, buffing, sanding after drying.
In the end, we found the most economical and ghosting free alternative by far to be bare panelboard and Mr. Clean Magic Erasers. The erasers are magic indeed: They effortlessly clear the board and leave no ghosting. At first I was worried the panelboard would be damaged, but after significant use, we couldn't detect any. Still, perhaps at some point the panelboard will wear out; however at $12 for a 4x8 sheet, and with the ease of installation, it's well worth it.
I've thought about aconite, but then I'm left with seems all over the room (but I don't have to mud and sand ;). There has to be a better way.
It is made by a little company out of Canada that doesn't know marketing but sure knows chemistry.
I even uploaded a pic showing it over some of our wall art: https://plus.google.com/103755913372126150486/posts
Btw, can you reduce your thread trolling by 40%? You made it on TC, well done. Now let us talk about it without your constant marketing responses.
Fwiw, I don't think he's gone overboard on the marketing, either.
Here's our old office's "whiteboard": http://imgur.com/4Ki7S
It also looks awesome.
Expensive, but an alternative is to have the glass cut and mount it to the wall yourself.
http://www.glasswhiteboard.com/media/6173/glass-whiteboard-b...
In a pinch, you can always write on the windows, though you can't read it if it's dark outside. ;-)