Can the submitter include some information about why they think this is interesting or noteworthy? Appears to be just another proprietary MFA app to me.
2FA is not new for Terminal customers. Login requires biometric 2FA in the form of a fingerprint detector on the Bloomberg keyboard or a B-Unit (a hardware 2FA device with a fingerprint detector) [0]. This new iOS app is an alternative to the hardware B-Unit.
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[ 2.8 ms ] story [ 36.7 ms ] thread[0]: https://www.bloomberg.com/professional/support/b-unit/