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What's most common these days for pricing pages? This article looked at the pricing pages from 998 startups:

78.3% of startups = had a free trial, with 14-days being most popular

93.8% of startups = no credit card required upfront

3 plans = most popular (41.4% of startups)

It might also be very helpful to add pricing advantage compared to competitior and emphasize why it is better (could be flat rate compared to usage based, etc)
Yes, it looks like only 2.3% of startups compared their tool against competitors. Seems like a big missed opportunity!