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This has happened to me and others as well.
Not to say that running a search engine is anything resembling cheap or easy...but we're talking Microsoft (not exactly short on cash or technical talent). And they've been running Bing for >13 years now.

You gotta wonder if there's some dirty handshake deal between MS and Alphabet, under which Bing is kept too crappy to be a meaningful threat to Google's near-monopoly market share, and Alphabet does MS some similar favors in return.