Less is More is Less: It’s time to go back to design basics (medium.com)

Any way to read this without logging in?

One way to think about UIs is if you half-close your eyes, can you still see the shape/structure of the page?

A lot of modern-style flat UIs fail this test. (Although flat UIs don't have to, e.g. Windows Phone was flat, but was fine from this perspective.)