Get a quick clue about any tech product (oracly.com)

Oracly is a startup from Austria entirely built on Wordpress (Thanks Matt!), focusing on the issue of mainstream people who go into a store to buy a tech product, but missing the wisdom of reviews, which are much easier to access at home via Amazon. Of course you could also read Amazon reviews on your smartphone, but it'll take you hours to go through all of them. Oracly delivers reviews in Twitter length and live opinions about the product you're looking for. All of that via Barscanner. Its as easy as it gets!