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I wonder how this affects their privacy options in the future.

>More recently, Apple threw a wrench in many of those ad networks' plans with the introduction of the App Tracking Transparency policy, which required all third-party apps to ask for users' permission before using certain tracking methods that collected and cross-referenced those users' data across multiple apps.

Also wonder if they'll be able to bypass this.

I'd expect them to bypass that policy because they aren't "third-party".