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These categories may not be perfect, but it looks a lot more realistic than many of the various behavioral studies that have been appearing.
Is it weird to anyone else that the study (linked in the article) was funded by Time, Inc.?

The problem with posting scientific papers (esp. those with high potential for hype) is that they are just a single data point and laypeople (myself included) don't have the expertise to evaluate them in the context of the larger body of research. There is no communication here on what the actual domain experts feel about this paper, or if domain experts have any consensus on this topic...

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