A web app would be, I think, popular. Especially if you build in some kind of "easy to use with phone" features, and some "social, but in a better way than all the other drek that's around" stuff.
I think the blurring could be avoided. This effect is usually achieved by changing the color balance (whites -> off-white, darks -> bluish) - seems a bit hard to do with IM: http://www.imagemagick.org/Usage/color_mods/#non-linear
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