We have this in Germany at some stores, such as Kaufland. They're sold in a section called "Die Etwas Anderen", which means "The ones that are a little different". They're sold at a reduced price, and they're just as good quality as everything else, they just look a little funny.
And very often, unless they come from the same plantation as "good" ones, they're the tastiest ones. I've experienced so many times that the best, bigger, shinier fruits are the less naturally grown ones, and their taste often reflects that.
Interesting given these represent very different segments of the grocery market in the UK (Lidl being low cost, but decent quality, Waitrose is a coop but also the most upmarket of the larger chains ).
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