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Two key points:

- arm volume allows for exponential inovation - future of servers is system-on-a-chip (SOC)

because of the first, AWS thought it would make sense to start fiddling with arm, even at 10 years ago prices.

Second is the reason why they created their own chips, because a server SOC would rather AWS into a very uncomfortable position in the future. Better start now.

Mostly a marketing video.