Snap, to completely shut down Zenly, a company it acquired for $200M in 2017 (nytimes.com)

Damn. I hope they keep it on life support rather than shut it down. It's a really delightful piece of software that I use every day

Acquired for $213M. That was an expensive side-project. I’m sure Snap investors will appreciate.

Management was terrible, was never going to be a success.