Amtrak's Viral Train Tweet Inspired Twitter to Get Super Succinct (cnet.com)

Amusingly this seems to be at least the second cycle of this? A wave of these were posted by web frameworks’ official accounts a couple weeks ago. A glance at the Amtrak one shows BART tweeted the same single word tweet in July (but I don’t know if it created a similar chain of copycats). “Brand Twitter” is such a bizarre overlap of marketing and seemingly candid internet culture.