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You will not innovate anything without standards in an area where lots of diverse parts have to work together in any kind of network.

Proprietary tech is never without standards; it just has some embrace-and-extend angle on something, or some niche or whatever.

Imagine if every city had differently shaped power outlets and voltages; how much fun would it be to innovate in the home appliance space?

Crack open anything proprietary and there is a ton of standard, recognizable parts that could be substituted from multiple vendors.