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Yay! This brightens my day a little.

On the other hand it's just a slap on the wrist for FB.

>slap on the wrist

405M?

The fine sounds like a lot, but Meta's profits last year were $117 billion.
Previous GDPR infringements have a huge impact on severity of future punishments. If they continue to violate GDPR they risk getting fined 4% of the Meta’s worldwide annual revenue (not profit!) or getting outright banned from processing data of EU citizens which would be absolutely devastating for them.
> outright banned from processing data of EU citizens

Enforced how?

How would they even force them to pay this fine?

Blocking / banning companies from buying ads / giving them money.
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In my opinion they should be forced to close down.

When I complained about their GDPR issues they responded with templates, that clearly looked like they didn't read my emails and perhaps some sort of expert system composed the reply based on keyword in my email.

After repeatedly trying to get to a human they just stopped responding altogether.

I tried to complain to ICO but they weren't interested.

So there is that.

€405M seems like just a cost of doing business.

So where exactly does the money go after Meta has paid the fine? To the Irish GDPR commission? Towards Irish public services? Into some commissioner's pockets?
I'm not sure if this will go to Ireland's or the EU's budget.

But if it goes to the EU's, it is pooled towards the countries' contributions - meaning the member states will have to pay that much less into the EU's budget.