Ask HN: Is it okay to just bootstrap it, even when VCs are knocking?
I run a small, bootstrapped SaaS making 15K MRR or so. It's the most money I've ever made, in a domain I'm passionate about. I don't come from means or have a prestigious background; I feel like much of my success has just been luck and grit. I'm not a great business person, but I care deeply about product, development, and my customers.
I am sometimes contacted by eager megacorp M&A departments and VC funds, but... Is it weird that I don't want to do any of that?
I'm enjoying the lifestyle of "solve client's problem, client pays me money, innovate, iterate". It probably won't last forever, but it's simple and it feels authentic. The megacorps and VCs I've spoken to want to turn up the heat and take the business to the moon, planet-scale growth or self-destruct---I don't think that's what I want. I'm sure my potential acquirers or VC-funded competitors will build it with or without me eventually but... I don't think I give a shit.
Am I being a weirdo? Some of my more "Silicon Valley"-type friends think I'm nuts.
122 comments
[ 3.7 ms ] story [ 184 ms ] threadYou can find more like minded folks in the Indie Hacker community, if you haven't run across it yet.
See https://www.indiehackers.com/
The advantage of VC etc. is that if you have objectives for your company that you can accelerate with money, then you can do that faster than if you do it solo. That's useful because the only really irreplaceable resource on the personal scale is time.
But if you feel fulfilled doing your thing then maybe live it. There's hundreds of businesses of this size that can live forever because the TAM isn't high enough. And anyone who attempts venture scale in those will just fail. So this could be a very rational decision.
Enjoy and congrats!
Of course VC has its place, and some things are better off targeting massive scale from the beginning, but it does preclude a lot of good ideas just based on the economics. Given the scalability of software, running leaner can enable a wider variety of products that deserve a place in the world. If you want to split the difference with some funding you could consider https://tinyseed.com/.
It's a choice of being your own, maybe small rocket, and strapping yourself to another, bigger rocket, which is going roughly up, but maybe not where you want it to. Either can explode, but in different ways...
As soon as you accept VC funding, there are basically 3 outcomes for your company. Getting acquired, going public (if that's an option where you are) or going bankrupt.
If you can keep growing without VC funding, I'd keep doing that.
> If you hit a ceiling (without growth) then you may want to consider looking for/accepting outside capital.
One other option at this point is to sell the whole business. For bootstrappers allergic to VC or lacking the drive/skill to scale further/faster, can be a nice outcome.
Seems to be a growing number of firms specializing in small saas acquisitions too (Tiny Capital comes to mind - no affiliation).
Rather than be faced with angry customers who couldn't take delivery, the price hike made sure that only the customers who really wanted the Ultra tech would be in line for it anyway. (It also removed incentives for the channel to illicitly take those higher margin dollars, when Sun needed them to grow capacity...)
FWIW, I've done between a half dozen to a dozen startups, some bootstrapped, some VC, and I can tell you that with very few exceptions, VC money is best avoided, or at least pushed out as far as possible. The chances of NOT getting pushed out as a technical founder (especially if you want to significantly influence what gets built and why) are pretty slim, and yeah, nothing wears you down quite like having to fight for influence in a company YOU created. Just dont' go there, unless you're really willing to put others in full charge of your baby.
There is nothing wrong with owning and running your own privately held company the way you see fit. (I had lunch recently with a founder who declined VC money because of the reasonable fear that the VCs would make his company "woke" (they pressed to rainbow-logo in June when negotiating the term sheet.) Since both the founders are fundamentally philosophically and religiously opposed to that worldview and will not tolerate it, they passed up the millions in seed/A to continue to grow organically. The company may grow a bit more slowly, but it will be a much stronger company growing it in a way the founders can live with.)
There are many weird companies preying on tired execs with small-to-medium businesses that hit a plateau. Typically those businesses are gutted slowly over a few years after the acquisition so that they bring x times the purchase price ("undertakers of software industry" like CA or ESW etc.).
It is VC companies that are rare - the vast majority of businesses of any kind - and also internet businesses - are bootstrapped.
To your parent's point, it is likely a rarer skill to successfully bootstrap businesses than to take venture capital. The difference is opportunity. A plumber in Oklahoma can bootstrap a successful plumbing business, but wouldn't be likely to get venture capital for such a business.
PS. These are merely the opinions of someone with no experience operating a business.
creating a business from scratch, or running and evolving a business.
Don't be afraid to walk your own path.
We had VCs in the past and it can take out the fun immediately depending on your taste. They (VCs) simply demand results, fast, so you change from someone who does what they like and believe in, to someone who has to focus on numbers, growth, staffing and presentations (always be raising once you're in!). Even for me as CTO, the VCs we worked with demanded me to be more of a MBA CTO dan a tech CTO; that's not me (I ran companies as ceo/cfo and know the theory well enough; I just find it a waste of life for me personally while there are other people who love that, so why would I?), so I had some words with them over that every meeting.
In short; if you don't need to and you don't want this pressure cooker growth, I wouldn't give away % for money; only for people who really benefit your company and are willing to grow slower with you. Definitely not weird at all.
You're not nuts at all, it all comes down to what you want. I personally want to start a VC backed business next year. They're both different types of businesses, where you'll learn different skills and live life in different ways.
If you don't want to do any of that, then you've just answered your own question! Enjoy where you're at and don't worry about comparing yourself to what others think.
If you sell equity, the VC's will expect a huge multiple return on investment over ~5 years.
If your company could get to $100m-1b a quarter with the VC money (but not without), then take the cash. If projected revenues after you saturate the market are much lower than that, then the VCs will probably want you to build the company so it can be easily acquired for a quick buck. It sounds like you don't want that.
Personally, I'm pretty inclined to shy away from VC unless it's unavoidable for the domain the company is in (e.g. hardware companies, which tend to require an unbelievable amount of capital outlay just to survive development + manufacturing).
I would recommend finding a co-founder who has similar ideals but can handle the parts you don’t like doing, and has business experience. You’ll get much further without losing real control
Would you recommend against bringing in the business person as an employee, or as a contractor? A CEO for hire? Or maybe someone who can help with all kinds of operational stuff?
It seems like to MRR is pretty good and the project could afford one or two full time employees relatively easily (if you hire outside of the expensive tech hubs such as SV, NYC, Austin, Seattle).
Insulting and absurd notion to think that a company isn't past the "founding" stage because OP hasn't taken VC.
Why does this need to be a co-founder? You can hire people as employees to do the daily "business" grunt work.
Unless OP wants a quick exit, this is a decade long journey. Having friends and partners along the way helps.
Isn't a salary enough? As soon as you start involving "skin in the game" players then you're starting to cede control of your company. Run with an employee doing these tasks. I really don't get this mentality that a regular salaried member of staff can't, as part of their role and responsibility, work on strategy etc.
Maybe a couple of years down the line you might want to open up space for a co-director for a share in your company. But loads of small companies get on just fine without bleeding their ownership and control away to others.
Main question to ask is whether you have considered the overall potential threats to the business, and what you’re trading off against by not taking VC; and if you are comfortable with those risks and tradeoffs.
There’s no universal answer, but there are better answers depending on the business / those risks. For example if your business is at increasing risk of a better-funded competitor eating your lunch, a bigger war chest might be prudent.
Keep in mind that there are a substantial set of skills you will need to develop, and responsibilities you will need to make time for, when taking VC investment. Not necessarily a negative, and for me it was desirable. Fundraising, managing investors (eg updating the board quarterly), hiring faster, and scaling the product faster. I’m hand waving here, but as you’ve guessed it’s likely not just take money and keep on operating exactly the same way. Big checks will come with certain expectations, and meeting them can dramatically change the culture and lifestyle you’re trying to achieve.
Lastly, there are ~boutique VC firms out there that specialize in smaller SaaS with good trajectory. The VC that is knocking may be the wrong match for your goals, but it’s OK to shop around a little.
Quick thoughts but feel free to find/dm me if you’d like any addl advice or anecdata. And, congrats!
There are two things I look at when raising VC.
1. What's the TAM of my product and will a capital injection get me there faster?
2. Do I actually want to raise capital or do I want to work at my own pace?
The last couple of years (after Reforge), I've just been working at my own pace -- healing from my last VC run.
@rainbowtroutz pay attention to this line.
Haven't VC-backed companies crushed small developers in niche markets who refused to scale? In most instances
VC almost exclusively invests in businesses that have a large TAM (Total Addressable Market) and a VC is not invested in a business that has a small, niche market. The VC model is invest x millions, aim for one win in the billions that gets all the return to the fund, and then cut the losses for all the other fund’s investments that didn’t win big (wind-up or sell - recover the VCs preferential money and don’t give a shit if common share holders like founders get $0).
But that’s a gamble. If you think the current MRR is sustainable then I would personally stick with it (I assume you’re a solopreneur)
https://www.saastr.com/the-10x-rule-what-raising-1-of-ventur...
The immediate impact is that that MRR that you have is no longer eligible for dividend payment. Expectation will be that you reinvest all income for growth until you exit (acq, IPO).
On the positive side, you’ll get to explore how big your idea can really become. And with much less worries about immediate cashflows than you otherwise would have if you were to grow your headcount.
tldr; think big or enjoy your small scale success. (As others have pointed out, absolutely nothing wrong with the latter.)
If I was to take VC funding again I would combine it with taking a big slug off the table personally to derisk things. For this to make sense you would probably need to scale the business quite a bit more before that becomes viable.