Ask HN: How run a successful digital marketing campaign, on a shoestring budget.
I recently read about orabrush story, on how they used youtube as a medium to spread awareness about their product. I would like to know more of these types of successful and creative marketing campaigns that actually worked for digital products or atom products.
Also, I would love to hear tips and tricks for a successful marketing campaign, with very limited budget.
If you have links to some precious resources or books to read, please mention it.
Thanks.
5 comments
[ 2.9 ms ] story [ 15.1 ms ] thread1. Mailchimp 2. Twitter 3. Vimeo Videos 4. Facebook (but this is dicey if you have not yet launched)
None of the above cost any money. If you are a mass consumer startup, printing a few t-shirts and fliers will not hurt either. Have a few of your employees give out the fliers requesting users to review/test at popular junctions in any major US city during rush hr at commute hubs. You will be wearing the t-shirts.
Online marketing is easy and hard at the same time. I believe the most important aspect is telling a clear & a good story.
By the way, you will probably get more thoughtful and accurate comments if you describe what it that you are trying to market.