It is hilarious that the big insight here is “there’s got to be some hidden reason why Adobe is taking this defensive move.”
It’s only hidden if you haven’t spent any time googling Figma’s founder - who stated from Day 1 that multiplayer design is possible in the cloud and it can’t be file based.
Adobe needs Figma to replatform everything they have into that model, because they can’t abandon the tech stack they have.
The amount of value this is going to create isn’t a multiple on Figma’s revenue, it’s a multiple on Adobe’s.
What you have to understand is that Figma has some seriously bad-ass tech under the hood which is what makes their product possible.
The reality is, nobody other than Figma is actually doing the whole “build a native C++ app and then compile it to WASM” thing that Figma does to the same degree, and it’s exactly the tech adobe needs to bring all their existing products to the browser properly.
Adobe isn’t buying Figma, adobe is buying their web rendering engine.
Adobe already has Photoshop running on the browser, and many of the WebAssembly improvements were driven by collaboration between them and Google, see Sean Parent talk at CppNorth 2022.
I can't think of a single person that i'm aware of that enjoys adobe products. Every single person that i've had the chance to talk to about it says they're basically a monopoly because the competition is so far behind.
On second thought maybe Taran the guy who used to be an editor for LTT, he seemed like he actually enjoyed Premiere.
Designers hate Adobe. This acquisition caused a huge collective meltdown on Twitter, and people are saying Figma is dead now. Many people were hoping Figma would kill Adobe.
Facebook could have cloned Whatsapp or Instagram, but thats a risky bet. By buying figma they are getting all the users and their trust for the product. Which is difficult with a new product
They didn’t buy figma for the tech. They didn’t clone figma because even if they succeeded that would leave figma still there. They bought figma so they could kill it and restore their monopoly.
Sometimes the most obvious explanation is the truth.
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[ 4.4 ms ] story [ 48.2 ms ] threadIt’s only hidden if you haven’t spent any time googling Figma’s founder - who stated from Day 1 that multiplayer design is possible in the cloud and it can’t be file based.
Adobe needs Figma to replatform everything they have into that model, because they can’t abandon the tech stack they have.
The amount of value this is going to create isn’t a multiple on Figma’s revenue, it’s a multiple on Adobe’s.
The reality is, nobody other than Figma is actually doing the whole “build a native C++ app and then compile it to WASM” thing that Figma does to the same degree, and it’s exactly the tech adobe needs to bring all their existing products to the browser properly.
Adobe isn’t buying Figma, adobe is buying their web rendering engine.
In the small sample size of designers I know, they did not like Adobe
On second thought maybe Taran the guy who used to be an editor for LTT, he seemed like he actually enjoyed Premiere.
Would they get adoption? Yes, they are the biggest player in the space. 20 billion for Figma is insane
Sometimes the most obvious explanation is the truth.