As someone who plays bass in a metal band, performs standup comedy in the evening, and doesn't drink alcohol during the week, they absolutely nailed targeting to me.
If I'm going to have to pay a premium for a beverage at an event venue anyways, I'd rather pay the premium for for something with a funny logo that's endorsed by other people I think that are funny.
Their marketing isn't for everyone, but it's designed that way. They laser focused into a niche and are making a killing selling a commodity. Hats off to them, I wish them the best.
I have doubts about this working in Europe, where water culture is, well, more prevalent. But I would love to read market research about it.
I for one hate buying water when out, it always feels like something _wrong_ to do, because of the money (seems like money down the drain), the environment impact (albeit small) etc. I always try and bring a water bottle from home, and now I’ve gotten accustomed to carrying a 1,8 liter reusable bottle everywhere (if I’m with the car or have a backpack)
Can you elaborate on this? I'm an US-ican and love drinking water. At our restaurants it is standard to always have a 12-20oz glass of water that is kept full*. When traveling in Austria, Hungary, and Slovakia , I found that you have to purchase water, and they bring you 8 ounces if you're lucky. I was dying of thirst half the time. What the hell?
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[ 3.9 ms ] story [ 29.3 ms ] threadIf I'm going to have to pay a premium for a beverage at an event venue anyways, I'd rather pay the premium for for something with a funny logo that's endorsed by other people I think that are funny.
Their marketing isn't for everyone, but it's designed that way. They laser focused into a niche and are making a killing selling a commodity. Hats off to them, I wish them the best.
I for one hate buying water when out, it always feels like something _wrong_ to do, because of the money (seems like money down the drain), the environment impact (albeit small) etc. I always try and bring a water bottle from home, and now I’ve gotten accustomed to carrying a 1,8 liter reusable bottle everywhere (if I’m with the car or have a backpack)
Can you elaborate on this? I'm an US-ican and love drinking water. At our restaurants it is standard to always have a 12-20oz glass of water that is kept full*. When traveling in Austria, Hungary, and Slovakia , I found that you have to purchase water, and they bring you 8 ounces if you're lucky. I was dying of thirst half the time. What the hell?