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Make them purge all models trained with the illegally collected data.

Don't know which ones they were? Too bad, better get rid of them all and keep better track next time.

If they tried that, Google would appeal. This case is clearly spurious, akin to confusing Apple maps location settings with Bing search's location settings, but the cost isn't worth fighting over.
$85 million? That's pocket change for Google. I doubt that will dissuade the company from doing something like this again.
85m hahaha google probably has had larger rounding errors
"I'm not surprised motherf--kers!"-- Nate Diaz

So, advertising company, Google is caught unethically/illegally tracking and spying to better target for ads or sell your data to other companies or governments.

$85 million dollars is pocket change to their yearly revenue of $258 billion dollars.

Can every state take them to court for doing it to their citizens? Maybe $85Mx50 would be enough to make them pause before ignoring user's preferences?