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I think we can all agree that they should be de-orbited onto whoever commissioned them.
I think people would work on taking down these satellites. Whether by shining coordinated lasers at them, homemade projectiles, or some other method.
The Pepsi®-Musk kesslerization event of 2027
Is shared visual space protected by international law?
It’s already hard enough to show my kid the wonder of a sky full of stars.
We need to outlaw advertising before it gets even worse.
It is insane how much advertisement we already tolerate in life, this would be a crime against humanity.
> The study, from Russian researchers [...] They would deorbit after 1-3 months [...] But it gets a little fuzzy in the income estimates.

Even assuming that this could be done once or twice for some stupid novelty effect stunt, there is no way in hell that this can become a viable business practice.

Assuming a five million member metropolis all see the space based billboard then that values each ad-impression at $13 per individual stretched for the time it is in orbit, that is lower than minimum wage for one hour.
And like that tomorrow ASAT weapons had become today adblockers.
We have to stop seeing everything through the "profitability lens", it clearly isn't sustainable
My tolerance for marketing and advertising is certainly coming to a middle.
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The paper looks very professional. Well structured, good English, nice math type setting, nice color figures... I can't help but be impressed, despite the intended goal of spamming the night sky with advertising. It might be good material to include in a class on orbital mechanics.

https://www.mdpi.com/2226-4310/9/8/419/htm

Don't miss the short story "Buy Jupiter!" by Isaac Asimov who, as many other things, saw it coming ages ago.
The day I see an ad in the night sky is the day i become a terrorist
I literally advocate for violence against anyone proposing this at any level. No qualifications
I am of the believe that "marketing" as a profession and an area of study has been one of the worst things ever to happen to the human race.

These people would install digital screens on our eyelids and force us to watch ads while our eyes are closed if they could.