Ask HN: Best launch strategies for a weekend project? And what I did till now.

I'm getting close to finishing the development phase of my weekend project (v0.1 of course), so I started wondering what would be the best launching strategy.

I've already read numerous articles on that topic which all mention: spreading it in your networks (FB, Twitter, G+), emailing the press, writing a blog, ads, etc. However, I want to hear your success stories. What did you do when you launched your weekend project? Did it work? Is your weekend project a success? Links to the projects itself, blogs, etc. are more than welcome.

Let's make like a small weekend-project-how-to-launch together. :)

P.S. Little details on my weekend project: It's a time-optimizing advisor. It will help the user do his/her activities and cure his/hers procrastination. I believe it has something valuable to offer its users, since time is our most valuable resource. Till now I just started a personal blog (http://1p1e1.tumblr.com/) where I plan to eventually announce it. However, I definitely need more angles of attack over the problem defined above. :)