There has been a question in the back of my mind how car ads flash through paint jobs, I thought that must have been a lot of rotoscoping. I never questioned if the car was even real.
Even then, the ads with the cgi cars just look the slightest bit off, no? The inauthenticity in general becomes somewhat melancholy.
This reminded me of "Cog", a British Honda ad from 2003. Two tracking shots stitched together (~100 painstakingly set up takes, no CGI). Great stuff. :)
Look into how food ads are made. It's often completely inedible stuff covered in glues and paints and fake sheens. At least this thing is actually drivable with similar characteristics, I guess, unlike the Bic Mac in the picture made out of cardboard.
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[ 3.1 ms ] story [ 31.7 ms ] threadEven then, the ads with the cgi cars just look the slightest bit off, no? The inauthenticity in general becomes somewhat melancholy.
https://www.youtube.com/watch?v=bl2U1p3fVRk
https://en.wikipedia.org/wiki/Cog_(advertisement)