Boomin, and OnTheMarket seemed to have sprung up from estate agents being not happy with the status quo, and wanted to build their own platform. A few former Zoopla colleagues had joined Boomin, around the time when Zoopla was acquired by Silverlake.
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[ 1.9 ms ] story [ 27.1 ms ] threadtl;dr - owner sad because no money
https://www.twindig.com/market-views/boomin
https://www.crunchbase.com/organization/boomin
Disclaimer: Ex-Zoopla SWE